PRE-DEGREE/CERTIFICATE REGISTRATION/SCHOOL FEES

ADEME, DORIS THOMPSON

FULL NAMES: ADEME, DORIS THOMPSON

DESIGNATION(S): Lecturer in Marketing

BRIEF PROFILE:

E-mail address:   This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone Number:   08039383305

OFFICE BLOCK/ADDRESS: Department of Marketing

Faculty of Management Sciences

University of Port Harcourt, Nigeria.

 

ACADEMIC QUALIFICATIONS:

  1. Doctor of Philosophy (PhD) Degree in Service Marketing (Marketing)

University of Port Harcourt, Choba, Port Harcourt (2016)

 

  1. Master of Business Administration (MBA) in Marketing

Rivers State University of Science and Technology, Port Harcourt (2008)

 

  1. Bachelor of Science (B.Sc) Degree in Marketing

Rivers State University of Science and Technology, Port Harcourt (2001)

 

 

MEMBERSHIP OF PROFESSIONAL BODIES

Member:                                   National Institute of Marketing of Nigeria (NIMN)

Member:                                   The Academy of Management Nigeria (TAMN)

 

 

 

WORK EXPERIENCE

  1. Teacher,                                                                   2006 -2011

Basic Junior Secondary School, Ewoi

 

  1. Teacher,                                                                   2003 -2006

City Science College, Port Harcourt

 

  1. Marketing Manager,                                               1993 -2000

Emma Hope Investment, Port Harcourt

 

UNIVERSITY ADMINISTRATION

  1. Welfare Officer,                                                  Febuary,2013 to Date

Department of Marketing,

Faculty of Management Sciences,

University of Port Harcourt

 

  1. Member, Curriculum Development Committee       May, 2014 to Date
  2.  

Department of Marketing,

Faculty of Management Sciences,

University of Port Harcourt

 

  1. Class/Academic Adviser                            October, 2014 -2016

(U2011 Full-time & Part-Time)

 

  1. Member, ASUU Congress Committee on    April, 2016

Contributory Pension

 

  1. Member, Welfare Committee,                      October, 2014 to Date

Faculty of Management Sciences

 

  1. Desk Officer/Coordinator                         September,2016 to Date:

(Ant-Plagiarism)

Department of Marketing,

Faculty of Management Sciences

University of Port Harcourt

 

  1. Exams Officer                                               November, 2016 to Date

      Department of Marketing

      Faculty of Management Sciences

      University of Port Harcourt

 

 

PROFESSIONAL BODY ADMINISTRATION

 

  • National Institute of Marketing of Nigeria (NIMN) Port Harcourt Chapter Welfare Officer, 2013 to 2016.
  • National Institute of Marketing of Nigeria (NIMN) Port Harcourt Chapter, Caretaker Committee Secretary, 2nd May 2016 to January, 2017.
  • National Institute of Marketing of Nigeria (NIMN) Port Harcourt Chapter

       Secretary, 11th February 2017 to Date

  • Member, LOC of UST/NIMN Conference, May 2017.

 

COURSES TAUGHT IN THE UNIVERSITY

Undergraduate:

  1. Principles of Marketing                       -        MKT 270.1
  2. Public Relations                                 -        MKT 396.2 
  3. Marketing Environment                       -        MKT 350.1
  4. Agricultural Marketing                         -        MKT 374.1
  5. Societal Marketing                              -        MKT 486.2
  6. Introduction to Business Psychology  -        MKT 259.2
  7. Advertising and Sales Promotion         -        MKT 372.1
  8. Entrepreneurial Development               -        GES 300.1
  9. Sales Management                              -        MKT 373.2

AREA OF SPECIALIZATION: Service Marketing

 

CONFERENCES ATTENDED

  1. The Academy of Management Nigeria, (TAM) Abuja, 2012
  2. Open and Distance Learning (ODL) Model Development Workshop by University of Port Harcourt (3-10 Dec., 2013)
  3. Marketing Educators’ Conference of National Institute of Marketing of Nigeria (4-5 Dec., 2014), UNEC. Theme: The future of Marketing Practice in Nigeria.
  4. Winning Through Customer Service, organized by National Institute of Marketing of Nigeria. Port Harcourt 2014.
  5. The Academy of Management Nigeria, (TAMN) 11th Annual Conference: Diversity Management for National Development: October 26th – 29th, 2016 @ Ahmadu Bello University, Zaria, Kaduna State.
  6. Excellent Customer Service, organized by National Institute of Marketing of Nigeria. Port Harcourt. 3rd December, 2016.

 

RESEARCH AND PUBLICATIONS

(a) Foreign

Onoja, A. O. & Ademe, D. T. (2013) Performance of Wholesale and Retail Mar keting System for Plantain in Bayelsa State, Nigeria. International Journal of Agricultural Economics, Management and Development. Vol. 3. June , 2013.

Ozuru, H. N., Ademe, D. T. & Ofonasaha E. U. (2014) “Management Transformation Practices and Electronic Selection (E-selection) of Applicants in corporate organization in Nigeria” Reiko International Journal of Social and Economic Research, Vol. 8 No 1 March, 2014. (USA)

Ndu, E. C. & Ademe, D. T. (2015) Product Design and Organizational Effectiveness in the Port Harcourt Hospitality Industry. Reiko International Journal of Social and Economic Research. Vol. 8 No1 March, 2015. (USA)

 

  1.  Local

Onoja A. O., Usoroh B. B. & Ademe D. T. (2012) “Determinants of Market Participation in Nigerian Small-Scale Fishery Sector: Evidence from Niger Delta Region. Consilience: The Journal of Sustainable Development, Vol. 9, Iss. 1 (2012), Pp. 69 –84. (Nigeria)

 

Amadi, L., Ademe, D. T. & Njoku, C. C. (2013) “Entrepreneurial Orientation and Business Performance of Selected SMES in River State” The Business Master (TBM) Journal of the Faculty of Business Studies, ISSN: 1596-9932 Vol.3 No.1, November, 2013. (Nigeria)

 

Ndu, E. C., Ifionu, E. P. & Ademe, D. T. (2014) The Role Mission Statement in Strategic Marketing Planning: An Assessment and Validation. West African Journal of Business and Management Sciences. Nigeria Edition. Vol 3 No 2A. September, 2014. (Nigeria)

 

Ozuru, H. N., Ademe, D. T. and Igani, D. C. (2015), Service Marketing and Customer           Attitude Towards Locally Produced Goods in Rivers State. West African Journal of Business and Management Sciences. Nigerian’s Edition, Vol. 4 No. 1. April, 2015. (Nigeria)

 

 

Ademe, D. T & Igwe Peace (2016) Service Positioning Strategies and Business Performance of Fast Food Firms in South-South, Nigeria. Journal of Management and Social Sciences, University of Hezekiah. 3, (2) 3. (Nigeria)

Ademe, D. T & Kalu, S. E. (2016) Physical Environment and Consumer’s Choice of Fast Food Outlets in Bayelsa State. Journal of Accounting, University of Port Harcourt. Vol 3, (1) 3 1- 18. (Nigeria)

Ekeke, J. N., Moguluwa, S. C., & Ademe, D. G. (2016) Service Quality and Customer Perceived Value in selected Bank in Rivers State, Nigeria. Journal of Business & Value Creation (JBVC) Vol.5 No.1 ISSN: 2315-8212. (Nigeria)

Chikere, P. C. and Ademe, D. T. (2017) Entrepreneurial Marketing and Business Performance of Small and Medium Enterprises in Nigeria. FUO Quarterly Journal of Contemporary Research, Vol. 5 No.1 (Nigeria)

 

Ademe, D. T. and Owonte, L. H, (2017). Service Delivery and Students’ Satisfaction of Eateries in High Institutions in Port Harcourt, Rivers State. Hezekiah University Journal of Management and Social Sciences Vol. 6 No. 1 (Nigeria)

Ademe, D. T. and Ndu, E. C. (2017) Customer Service Strategy and Consumer Patronage of Manufacturing Firms in Port Harcourt, Rivers State. Journal of Business and Value Creation (JBVC), Vol. 5, No 2, 2016. (Nigeria)

Ademe, D. T. and Chikere, P. C. (2017), Marketing Opportunity Recognition and Business Performance of Small and Medium Enterprises in Nigeria. Reiko International Journal of Social and Economic Research. Vol 11. No. 1A March, 2017.

 

Publications and Abstract

 

Performance of Wholesale and Retail Marketing System for Plantain in Bayelsa State, Nigeria

By

Onoja, A. O. & Ademe, D. T. (2013)

Abstract

The study was designed to evaluate the profitability levels of plantain marketing of wholesalers and retailers as well as determining their major profit drivers in Bayelsa State, Nigeria. A total sample of 60 wholesalers and 60 retailers were randomly drawn from 3 LGAs in the state and administered with a set of questionnaire and interview schedule. The data were analyzed using Marketing Margin Analysis, Net Marketing Margin, multiple regression and t test. It was found that retailers recorded high margin (33%). Plantain marketing was generally profitable but wholesalers recorded higher profits of N 726,152.93k (about $U.S. 4,538.46). Household size, stock quantities purchased periodically and other factors such as age, education and gender significantly influenced plantain marketing profitability in the study area. It was recommended that programmes that will promote plantain marketing enterprises, farmer/marketers education and extension services, improved transportation facilities as well as women mobilization to take up plantain marketing as a way of reducing poverty should be embarked upon by the state and federal government alongside NGOs.

 

Management Transformation Practices and Electronic Selection (E-selection) of Applicants in corporate organization in Nigeria

by

Ozuru, H. N., Ademe, D. T. & Ofonasaha E. U. (2014)

Abstract

The paper examines management transformation practices and Electronic selection (E-selection) of applicants in corporate organizations in Nigeria. Management transformation practices dates back from the ancient civilization to the contemporary management period. The objective of this paper addresses how management transformation practices has evolved into a management technology-based. The paper adopts the documentary research method in describing competition in the new economy, motivators of transformation, individual transformation, E-selection, website design, pitfalls and benefits of E-selection. The paper recommends amongst others: improvement of service delivery to achieve efficient and effective web-based, e-selection; effective base of data warehouses; the e-selection website should be interactive, pleasing and user-friendly. The paper suggests that further studies should undertake the adoption of e-selection in other to determine the acceptance and usage level of the technology in organizations in Nigeria.

 

Product Design and Organizational Effectiveness in the Port Harcourt Hospitality Industry

By

Ndu, E. C. & Ademe, D. T. (2015)

Abstract

This empirical paper sought to establish the relationship between Product Design (PD) (with product quality (PQ) as its sole dimension) and organizational effectiveness (OE), measured by profitability (P), Customer retention (CR) and employee turnover (ET). Three research hypotheses guided the study – there is no significant relationship between PQ and CR; there is no significant relationship between PQ and ET. Using the survey method and a sample of 82 hotel managers for the analysis, the researchers found that: there is a significant and moderately positive relationship between PQ and P; there is a significant and strong positive relationship between PQ and CR; there is a significant and low negative relationship between PQ and ET. Based on these, it was concluded that PD influences OE. Consequently, it was recommended that hotels should continually design products that impact positively on corporate effectiveness; Corporate culture should include practices that discourage employee turnover; Employees that remain committed to their jobs even when products design place increased demand on them should be given some incentives to encourage them; hotels should be innovative and creative in their products and services so as to make them look attractive and qualitative to customers; and finally that hotels should continually get feedback from customers on the quality of their products/services so as to know what quality actually mean to them.

 

Entrepreneurial Orientation and Business Performance of Selected SMES in River State

By

Amadi, L., Ademe, D. T. & Njoku, C. C. (2013)

Abstract

Entrepreneurial Orientation (EO) which is a dimension of strategic marketing orientation (SMO), is considered in literature as a significant influence of firm performance; but it has not been widely researched in the area of SMEs in Nigeria. To this end, this study was designed to examine the extent of adoption of entrepreneurial orientation as well as its relationship with business performance of SMEs in Nigeria. A total of 170 copies of questionnaire were administered to 15 randomly selected SMEs in Rivers state. Out the said 170 copies, only 150 were completed and returned for analysis. Data collected were analyzed using a combination of descriptive and inferential statistical tools such as mean standard deviation, chi-square (X2) analysis etc. it was found that in the SMEs studied, there exist various adoption levels of entrepreneurial orientation and that the relationship between entrepreneurial orientation and business performance metrics was statistically significant. The analysis also revealed that corporate culture had a mediating influence on the interaction between entrepreneurial orientation and the surveyed performance metrics. It is therefore, recommended that SMEs in Nigeria should imbibe entrepreneurial spirit by being innovative, proactive and undertake calculated risks. They should ensure that their corporate culture is amendable to entrepreneurial orientation as to create room for better performance.

 

 

Determinants of Market Participation in Nigerian Small-Scale Fishery Sector: Evidence from Niger Delta Region. Consilience

By

 

Onoja A. O., Usoroh B. B. & Ademe D. T. (2012)

Abstract

This study was designed to determine the factors that influence fisher farmers to participate in the marketing of their produce in the Niger Delta region of Nigeria. A total of 120 fish farmers were randomly selected for the study. The data gathered through the use of a structured questionnaire were analyzed using the logistic regression model. The probability of participating in fish marketing was significantly determined by household size, distant to the nearest marketing channel, price of the commodity and sex of the fish farmer/marketer. Market infrastructure development, provision of marketing incentives to women and development of an institutionalized marketing information service are recommended.

 

Service Marketing and Customer   Attitude Towards Locally Produced Goods in Rivers State

By

Ozuru, H. N.,  Ademe, D. G. and Igani, D. C.

Abstract

This paper empirically examines service marketing and customer attitude towards locally produced goods in Rivers state. The purpose of the paper is to determine customer attitude towards locally produced goods in Rivers state. The paper adopted the survey method. The data were analyzed with the aid of inferential statistics test of chi-square. The study reveals that there is a positive and significant relationship between negative customer attitude and locally produced goods; and that the degree of prestige associated with imported product has a major impact on consumer attitude towards locally made goods in Rivers state. Therefore, it was recommended that the federal government should provide the needed infrastructural facilities to encourage local manufacturers to improve their products as well as consumers being re-oriented towards patronizing local manufacturers.

 

The Role Mission Statement in Strategic Marketing Planning: An Assessment and Validation

By

Ndu, E. C., Ifionu, E. P. & Ademe, D. T. (2014)

Abstract

This paper examines the role of mission statement in strategic marketing planning. It identifies the components and benefits of strategic marketing plan (SMP) and mission statement (MS). A synchronization of the two concepts reveals that SMP cannot be done without recourse to the mission statement. In fact, it is the beginning point of the whole process. Therefore, its role in SMP stems from the fact that it forms the basis for the articulation, development implementation and evaluation of the plan. Therefore, it was concluded that since it may not be feasible to plan in a vacuum, the mission statement gives a sense of direction to the whole process of the SMP. The paper, finally, recommends that before attempting SMP, the mission statement should be thoroughly digested; Marketing strategists should only plan in line with the mission statement; otherwise, they should not because such an attempt will only amount to an exercise in futility; and that when marketing plans fail, strategists should go back to the mission statement. 

 

 

Service Positioning Strategies and Business Performance of Fast Food Firms in South-South, Nigeria

By

Ademe, D. T & Igwe Peace (2016)

 

Abstract

This study empirically examined the relationship between Service Positioning Strategies and Business Performance of Fast Food Firms in South-South of Nigeria. The influx of companies in the region, brought about unprecedented increased in the fast food activities and operators in the region. In the face of the attendant keen competition among fast foods firms in the region, there appear instability and downturn in the fast food sector that has lead most fast food firms struggling to stay afloat or wounding up owing to the prevalent uncertainties in the Nigeria business environment. Drawing on the resource dependency theory, two research questions and six hypotheses were proposed. A population of 165 fast food firms was studied. The various analyses were statistically tested using Spearman Rank Order Correlation Coefficient (SPSS Version 20.0). Our research findings revealed highly significant positive relationship between the predictor and criterion variables. The study therefore concluded that there is a strong relationship between service positioning strategies and business performance of fast food firms in South-South, Nigeria. Recommendation provided that the management of these fast food firms in south-south and indeed other regions in Nigeria to adopt active strategies of service positioning that will help them enhance the expected satisfaction of consumers and thus increase business performance.

 

Physical Environment and Consumer’s Choice of Fast Food Outlets in Bayelsa State

By

Ademe, D. T & Kalu, S. E.

Abstract

This paper empirically examined the relationship between physical environment and consumers’ choice of fast food outlets in Bayelsa state. The paper adopted the survey method, two research questions and two hypotheses were proposed. A sample of 10 fast firms’ outlets was used for the study. The various analyses were done using Correlation, Cronbach alpha and Partial correlation test statistics with the aid of statistical package for social sciences (SPSS), version 20.0. Our research findings revealed highly significant positive relationship between the predictor and criterion variables. The study therefore concluded that there is a strong relationship between physical environment and consumers’ choice of fast food firms in Bayelsa state. Recommendation provided that the management of these fast food firms in Bayelsa state should improve on their service environment that will help them enhance the expected satisfaction of consumers and thus increase consumers’ patronage and business performance.

 

Service Quality and Customer Perceived Value in selected Bank in Rivers State, Nigeria

By

Ekeke, J. N., Moguluwa, S. C., & Ademe, D. G. (2016)

Abstract

The study examined how service quality influenced customer perceived value in retail banking operations in Rivers state, Nigeria. To achieve this purpose, a descriptive research method was adopted, with data collected from sample of 100 current customers of six commercial banks operating within the University of Port Harcourt, through a convenience sampling technique. The survey research design adopted structured questionnaire with 17 items as the major instrument for data collection while the Pearson correlation analysis was the major statistical for testing the hypotheses. The findings indicated that tangibles as a critical dimension of service quality had a positive and very strong influence on customer perceived value and customer satisfaction in retail banking. Customer perceived value was also found to influence customer satisfaction positively and very strong. The implication of the study places a strategic demand on bank managers and policy makers to; first of all determine how and what value to create and deliver to the customer at all times, invest to tangibles that add value to its target audience. In addition, value creation and delivery in the banking industry should be made an organization-wide process with benchmarks set, monitored and evaluated in a market oriented environment.

 

Entrepreneurial marketing and business performance of small and medium enterprises in Nigeria

By

Chikere, P. C. and Ademe, D. T. (2017)

 

Abstract

This paper examined the nature of the relationship between entrepreneurial marketing and business performance of small and medium enterprise (SMEs) in the manufacturing industry in Nigeria. to achieve this purpose, a correlation investigation was adopted with data collected from a sample of 16 firms in the stock exchange. The data were analyzed using the descriptive methods. The results of the analysis revealed that entrepreneurial marketing does not significantly relate to business performance. It was recommended that efforts should be made by the organizations in the Nigerian manufacturing industry to develop a clear and better understanding of marketing environmental proactiveness as a matter of necessity. 

 

Service delivery and students’ satisfaction of eateries in high institutions in Port Harcourt, Rivers State

By

Ademe, D. T. and Owonte, L. H, (2017)

Abstract

The survey study involved a sample of 100 consumers of 4 selected eateries operating in high institutions in Port Harcourt. All copies of the questionnaire were found useful for analysis with the Spearman Rank Correlation Coefficient with the aid of SPSS. The study found that promptness has greater influence on repeat purchase and concludes that promptness significantly influence students’ satisfaction of eateries in high institutions in Port Harcourt, Rivers State. Finally, amongst the recommendations were that generally, eatery business firms should avoid waste of time in responding to customers’ complains as these greatly influence their level of satisfaction. 

Marketing opportunity recognition and business performance of small and medium enterprises in Nigeria

By

Ademe, D. T., and Chikere, P. C. (2017)

Abstract

This empirical paper sought to establish the relationship between marketing opportunity recognition and business performance with three hypotheses as a guide to achieve the purpose of the study. Adopting the survey design method with a sample of 80 management and administrative staffs of 16 firms, spearman’s rank correlation coefficient statistical tool was used for data analysis with the aid of SPSS. The study found amongst others that there exist a moderate relationship between business proactiveness and market share and based on the findings, it concluded that business proactiveness significantly influence business performance of SMEs in Nigeria and recommendation were made amongst others include that government should improve facilitators like communication systems and power supply in order to create free flow of business activities by SMEs in Nigeria. More also SMEs in Nigeria should pay keen attention to consumers’ compliant and suggestions as these will serve as a stepping stone towards opportunity recognition.

 

Service Innovation and Customer Satisfaction of Selected Hotels in Yenagoa, Bayelsa State

By

Ademe, Doris T. & Ndu, Eugene C. (2017)

 

 

Abstract

 

This paper empirically examined the relationship between service innovation and customer satisfaction of selected hostels in Yenagoa, Bayelsa state. The paper adopted the cross sectional method, two research questions and four hypotheses were proposed. A sample size of 15 selected hotels were used for the study. The various analysis were done using Correlation, Cronbach alpha and Partial correlation test statistics with the aid of statistical package for social sciences (SPSS), version 20.0. Our research findings revealed highly significant positive relationship between the predictor and criterion variables. The study therefore concluded that there is a strong relationship between service innovation and customer satisfaction amongst the selected hotels in Yenagoa. Recommendation provided that the management of these selected hotels in Yenagoa, Bayelsa state should improve on their service technology and design that will help them enhance the expected satisfaction of consumers and thus increase consumers’ patronage and business performance.