Academic Staff Directory
Horsfall Abiye Levi
FULL NAMES: Horsfall, Abiye Levi
DESIGNATION(S): Lecturer I in Marketing
BRIEF PROFILE:
CONTACT DETAILS:
Phone: 08037944768
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
OFFICE BLOCK/ADDRESS: Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, P.M.B. 5323, Port Harcourt.
EDUCATIONAL/ACADEMIC QUALIFICATIONS WITH DATES:
- STATE SCHOOL, ANGULAMA
FIRST SCHOOL LEAVING CERTIFICATE 1979
- KINGS COLLEGE OF COMMERCE, BUGUMA
WEST AFRICAN SCHOOL CERTIFICATE 1986
- RIVERS STATE SCHOOL OF BASIC STUDIES, P.H
GENERAL CERTIFICATE OF EDUCATION 1990
- UNIVERSITY OF PORT HARCOURT, P.H
BACHELOR OF SCIENCE
(B.SC SECOND CLASS UPPER DIVISION),MARKETTING 1998
- UNIVERSITY OF PORT HARCOURT, P.H
MASTER OF BUSINESS ADMISTRATION (MBA), MARKETING 2004
- ABIA STATE UNIVERSITY, UTURU
MASTER OF SCIENCE (M.SC), MARKETING 2009
- ABIA STATE UNIVERSITY, UTURU
DOCTOR OF PHILOSOPHY (Ph.D), 2009 -
MEMBERSHIP OF PROFESSIONAL BODIES
ASSOCIATE MEMBER NIGERIAN INSTITUTE OF MANAGEMENT (AMNIM)
ASSOCIATE MEMBER NATIONAL INSTITUTE OF MARKETING OF NIGERIA (ANIMN)
ASSOCIATE MEMBER INSTITUTE OF BUSINESS DEVELOPMENT (AIBD)
WORKING EXPERIENCE
SERVICE SUPERINTEDENT, NALEX ASSOCIATES
(INSURANCE BROKERS) 1986-1991
CURRENT APPOINTMENT
LECTURER 1, DEPARTMENT OF MARKETING, UNIPORT. 2005-Till Date
PUBLICATIONS
Horsfall, A. L., Ozuru, H. N. and Kalu S. E. (2001): “Modern Marketing Applications: Lessons for Nigeria’s Democracy”, Government Management, Marketing Democracy Work in Nigeria, Sonite Publishers Ltd, Vol. 1, No. 1, pp. 81-92.
Horsfall, A. L., Ozuru H. N. and Kalu S. E. (2007): “Credit Card System and Marketing Challenges in Nigeria’s Emerging Economy”, Development Universal Consortia, Ikot Ekpene, Nigeria.
Amue, G.J., Horsfall, A. and Igwe, S.R. (2012): Behavioural-Based segmentation and marketing success. An empirical investigation of fast food industry,European Journal of Business and Management, vol.4, No.15, pp 56-65.
Amue, G.J., Igwe, S.R. and Horsfall, A.L. (2013):After sales service: A strategy for Building Sustainable Competitive Advantage in Business Markets, Journal of Business & Value Creation, vol. 2, No. 1, pp 1-19.
Amue, G.J., Horsfall, A.L. and Nwiepe, N. (2013): Building profitable Relationship Through Customer Equity: A study into customer Life Time Value of commercial Banks in Nigeria, International Journal of Business and Behavioral Sciences, Vol.3, No. 7, pp 30-34.
Amue, G.J., Igwe, S.R. and Horsfall, A.L. (2014): Predicting New product’s Long Term Market Share and sales volume through pretest market forecasting model, Journal of business & value creation, Vol. 3, No. 1, pp34-45.
Amue, G.J., Igwe, S.R. and Horsfall, A.L. (2014): ICT Entrepreneurship and Small Business Innovation: A mechanism for sustainability, European Journal of Business and Social Sciences, Vol. 3. No. 6, pp 103-112.
Amue, G.J. and Horsfall, A.L. (2014):Investigating the Effect of Online User Generated content on New product sales: A choice modeling Approach, Journal of Management Science, Vol.1, No. 1, Port Harcourt, Nigeria.
PAPERS PRESENTED IN CONFERENCE
International Conference on Entrepreneurship organised by the Faculty of Management Sciences, University of Port Harcourt on the 22-24th November 2006 at the Port Harcourt International Airport Hotel, Omagwa, paper presented Titled: “Ethics and Entrepreneurship in Nigeria”.
Marketing Educators’ Conference organized by the National Institute of Marketing of Nigeria (NIMN) on the 18-19th September, 2007 at the University of Nigeria Enugu campus, Enugu.
Marketing Educators’ Conference organized by the National Institute of Marketing of Nigeria (NIMN) on the 24-25th September, 2008 at the University of Calabar, Calabar.
Amue, Gonewa, Igwe, Sunny R., Abiye Horsfall, (2014): ICT Entrepreneurship and Small Business Innovation: A Mechanism For Sustainability. Conference attended at Sub-Sahara Africa and the Transformation Question, Nnamdi Azikiwe University, Awka Nigeria, 2014.
TEACHING EXPERIENCE
I have taught undergraduate course for a period of twelve years and the graduate courses for a period of two years. Within the said period, I have supervised and co-supervised over 100 undergraduate projects and over ten (ten) master dissertations. Courses taught at the undergraduate levels include; Brand management, marketing strategy principle of Marketing, consumer behavior, physical distribution management, Marketing Research, quantitative techniques in marketing, industrial marketing, purchasing and materials management, and the courses taught at the graduate levels include; international marketing, ICT, Marketing Strategy, fundamentals of marketing, marketing research.
