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FULL NAMES: OFOEGBU, WILSON CHUKWUEMEKA

DESIGNATION(S): Lecturer in Management

BRIEF PROFILE:

Mr. W. C. Ofoegbu is a lecturer in the Department of Management, Faculty of Management Sciences at the University of Port Harcourt, Nigeria. He holds a Master of Science (MSc) in Management and a Bachelor of Science (B.Sc.) in Accounting both from the University of Port Harcourt, and a Post Graduate Diploma in Education (PGDE) from the National Teachers’ Institute, Kaduna. He is currently a doctoral scholar in Operations Research and Operations Management at the University of Port Harcourt. He possesses skills in Windows environment, Microsoft Office, SPSS, E-Views, AMOS and MATLAB. He is a member of the Nigerian Institute of Management (NIM). He strives for excellence and precision at all times, in all positions and circumstances and seeking self-development, advancement, while ensuring that the overall objective of the organization is achieved.

ACADEMIC DEGREES:

Ph.D. Operations Research and Production Management (UNIPORT) (in view),

PGDE (Post Graduate Diploma in Education) National Teachers’ Institute, Kaduna

MSc Management (UNIPORT),

B.Sc Accounting (Second Class upper division honours) (UNIPORT),

JOB DESCRIPTION: Teaching, Research, Supervision and Community Service

AREA OF SPECIALIZATION: Operations Research and Operations Management

COURSES TAUGHT IN THE UNIVERSITY

Undergraduate:

  1. Business Mathematics                         -        MGT 150.1
  2. Business Statistics                              -        MGT 254.1 
  3. Production Management                     -        MGT 363.2
  4. Analysis for Business Decision           -        MGT 451.2
  5. Entrepreneurial Development               -        GES 300.1

PUBLICATIONS:

Applicability of Learning Curve in Manufacturing Companies: A Survey of some Plastics Companies in Abia State (Final Year Project, University of Port Harcourt).

Production Planning and Operational Efficiency: A Study of Manufacturing Firms in Rivers State. (Dissertation)

Nwuche, C. and Ofoegbu, W. C. (2016). The Role of Human Capital Development in Achieving organizational sustainability: A Literature Review.

Sylva, W., Ofoegbu, W. C. & Akpan, E. E. (2016). The Impact of Knowledge Management on Product Innovation of Manufacturing Firms in Nigeria

Olori, W. O. & Ofoegbu, W. C. (2017). Quality Management Practices and Business Performance in Fast Food Firms in Port Harcourt, Nigeria.

Ofoegbu, R. U & Ofoegbu, W. C. (2017). Influence of Staff Management on Academic Productivity in Secondary Schools in Port Harcourt Local Government Area of Rivers State.

LINKS TO SOCIAL MEDIA PAGES:

https://www.facebook.com/Sayswilo

https://www.linkedin.com/in/wilson-ofoegbu-442237a1/

CONTACT DETAILS:

MOBILE: 08068753432, 08076760807

E-MAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.; This email address is being protected from spambots. You need JavaScript enabled to view it.

WEBSITE ADDRESS: http://www.uniport.edu.ng/resources/staff-profile.html

                                      

OFFICE BLOCK/ADDRESS: Faculty of Management Sciences, Department of Management, University of Port Harcourt, Nigeria.

CONSULTING/VISITING TIME: By appointment

 

S/N

NAMES

ABSTRACTS

1

Nwuche, C. and Ofoegbu W. C. (2016).

The Role of Human Capital Development in Achieving Organizational sustainability: A Literature Review. University of Port Harcourt Journal of Management, 1(1): 59-72

 

This paper reviews different conceptualizations of organizational sustainability and its relevance in contemporary organizations. Accepting that corporate sustainability is dependent on giving due cognizance to Elkington’s (1999) “Triple Bottom Line” model, it examines the role of human capital development in achieving sustainability. It draws attention to the need to expand traditional human capital development practices in the direction of improving the adaptive capacity of organizations and encouragement of green learning. The paper reiterates the need for organizations to ensure they bequeath a habitable planet to future generations. It concludes that expanded human capital development efforts, which enable employees acquire economic, social and environmental competencies, remain paramount in achieving organizational sustainability.

 

2

Sylva, W., Ofoegbu, W. C. &

Akpan, E. E. (2016). The Impact of

Knowledge Management on Product

Innovation of Manufacturing Firms in

Nigeria. Information and Knowledge

Management, 6(6):78-87

 

This study investigated the impact of knowledge Management on Product Innovation of Manufacturing firms in Nigeria. A sample size of 95 was determined from a population of 125 employees selected from 5 manufacturing firms in Port Harcourt. 70 copies of the questionnaire were appropriately filled and data was analyzed using Standard Multiple Regression with the aid of SPSS version 21. The findings showed that all the dimensions of Knowledge Management influenced Product Innovation of the firms. However, it was revealed that knowledge acquisition has the most impact on product innovation. It was therefore recommended that management of these firms should take practical steps to acquire the right blend of knowledge workers so as to enhance efficiency of their production through innovativeness. Likewise, the recruitment process of potential employees should be based on competence and credibility of the candidates.

3

Olori, W. O. and Ofoegbu, W. C.

(2017). Quality Management Practices

and Business Performance in Fast Food

Firms in Port Harcourt, Nigeria.University of Port Harcourt Journal of Accounting and Business, 4(2): 50-56

 

The correlation between quality management practices and business performance was investigated in this study. In carrying out the research, the cross-sectional survey research design was utilized. The questionnaire was used to collect data and analysis of the data was achieved through the use of Pearson’s Product Moment Correlation Coefficient. The result indicated a positive and significant relationship between the dimensions of quality management practices (customer focus, top management commitment, process quality) and business performance. It was therefore recommended that fast food firms should implement quality management practices to enhance their business performance.

4.

Ofoegbu, R. U & Ofoegbu, W. C.

(2017). Influence of Staff Management

on Academic Productivity in Secondary

Schools in Port Harcourt Local

Government Area of Rivers State.

International Journal of Advanced

Academic Research (Social &

Management Sciences), 3(9): 65-78.

 

This study investigated the influence of staff management on academic productivity in secondary schools in Port Harcourt Local Government Area of Rivers State. Stratified random sampling technique was adopted to draw a sample of 370 respondents out of the total population of 5200 from the 245 private schools in Rivers State. Data were generated using the instrument titled “Staff Management on Academic Productivity Questionnaire (SMAPQ)” on a 4-point modified Likert rating scale. The data were both analyzed and tested using the Pearson’s Product Moment Correlation Coefficient and z-test statistics. From the analysis, it was found that a significant relationship exists between staff management as measured by staff recruitment procedures, development programme, on staff academic productivity in private schools in Rivers State. Based on the findings, the following recommendations were made: private school administrators and the non-governmental organizations (NGOs) should provide modalities to boost staff morale and maximize productivity at work. Also, adequate selection approach, training and re-training courses should be encouraged by private school administrators as they provide staff with up-to-date teaching methods that will boost their morales’.

 

FULL NAMES: OMIETE VICTORIA OLULU-BRIGGS

 

DESIGNATION(S): Lecturer in Dept. of Finance & Banking

 

PROFILE:

 

An inspired team player with good social and communication skills, self discipline and a courteous disposition. Resourceful and ambitious in creating value for business and committed in making excellent results under pressure. Capable of adapting to multicultural work environments; with a sound academic background in Finance, Management and Marketing. Aspiring to pursuing a dynamic and successful career in the financial world.

 

Over 9years hands-on and academic experiences in banking and finance management practices with published articles in reputable scientific journals.

 

CONTACT DETAILS:

MOBILE: 08061543310

E-MAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

OFFICE BLOCK/ADDRESS: Faculty of Management Sciences, Department of Management, University of Port Harcourt, Nigeria.

CONSULTING/VISITING TIME: By appointment

 

BIO DATA:

 

Sex:                              Female.

State of Origin:             Rivers

Nationality:                    Nigerian

 

LANGUAGES:

 

English:                         Fluent

Kalabari:                        Fluent

 

INTEREST:

Reading and travelling to see places and gain new ideas.

 

 

 

ACADEMIC QUALIFICATIONS: 

 

Ph.D Finance

University of Port Harcourt, Choba, Port Harcourt

 

M.Sc in Finance and Management

Cranfield University, Bedfordshire, U.K

 

MBA Finance and Accounting

Obafemi Awolowo University, Ile-Ife, Nigeria

 

B.Sc. Marketing

University of Port Harcourt.

 

 

PROFESSIONAL MEMBERSHIP:

                                               

Associate Member, Chartered Institute of Stockbrokers

                                    Member, Chartered Institute of Bankers of Nigeria

                                    Associate Member, Chartered Institute of Financial and Investment Analyst

 

EMPLOYMENT HISTORY:

 

2013 till date:                            University of Port Harcourt, Faculty of Mgt. Sci., Dept. of

                                                Finance & Banking, Choba, Nigeria.

                                                Lecturer I

 

2009-2012:                              University of Port Harcourt, Faculty of Mgt. Sci., Dept. of

                                                Finance & Banking, Choba, Nigeria.

                                                Lecturer II

 

2007-2009:                              Ministry of Commerce and Industry, Rivers State, Nigeria.

                                                Commercial Officer I

  • Advising the Government as Professionals on commercial activities e.g. loan facility.
  • Advising business men in the areas of investments.
  • Registration of business premise and inspection reports as a tool for generating revenue for Government as well as checking standards.
  • Engaging in trade promotion i.e. creating awareness through trade fairs and exhibitions.

 

 

2006-2007:                              Tengiyadus Resources, 200 Bende Street, Port Harcourt.

                                                Manager, Finance and Administration.

  • Strengthening customer satisfaction by conducting CRM which improved customer retention and loyalty.
  • In coordination with management developed an effective strategy to maintain interpersonal relationship and quality service which increased repeat orders by 28%.
  • Ensuring on-time delivery of supplies and keeping customers updated about the status of their supplies.

 

2002-2003:                              Niger Delta Development Commission, Port Harcourt.

                                                Internship/NYSC

  • Generating easily transferable ideas which stimulated commercial activities.
  • Developing a working relationship with beneficiaries to understand their needs and skills, and propose to the commission on business investments to fund.
  • Organising skills acquisition training programmes to enable participants undertake business ventures of their choice thereby alleviating poverty and encouraging personal independence.
  • Studying and analysing the feasibility of a new business venture and making recommendations for loan facility.

Negotiating with banks on how best to invest funds to generate revenue and repay loans. This helped the youths to establish their personal businesses.

 

PUBLISHED RESEARCH WORKS

 

  1. Olulu-Briggs, O. V. & Agarwal, V. (2010). The impact of FTSE 100 index deletions and additions. Nigerian Journal of Financial Research, 8(1), 74-114.

 

Abstract: This paper investigates the impact of Index deletions and additions. The method applied is the Event study methodology which empirically measures abnormal changes in security prices to the release of new information in the market. Using daily closing stock returns on added or deleted firms according to their market capitalization, share price and liquidity; from DataStream 99FTSE and the FTSE 100 webpage for the period 1995-2004, we examine stock price and trading volume effects around the announcement and effective days of changes to the index. We find that index changes have a significant impact on stock returns as well as liquidity. For additions, outperformance is strongest on the effective day revealing abnormal returns of 4.19 while underperformance is seen as it comes into effect. Conversely, deleted stocks show negative abnormal returns of -3.03 on a day prior to the effective day. Thus, when a stock is added, it is traded more frequently as investors will only want to hold those stocks they perceive are healthy and sell off deleted stocks to avoid chances of economic failure. Furthermore, a standard t-test and sign test show that abnormal returns are significant and thus associated with a firm’s inclusion in or deletion from an index. The results are to a certain extent coherent with previous studies on index changes.

 

Keywords:  Share Prices, Abnormal Returns, New Information, Market Capitalization, Liquidity

 

 

  1. Olulu-Briggs, O.V. & Odi, E. R. (2011). Does economic growth really improve following foreign direct investments? The Nigerian experience. Trend Journal of Management and Social Sciences, 4(4), 1-16.

 

Abstract: The paper examined if economic growth really improves following if economic growth really improves following Foreign Direct Investments. We got information on GDP and FDI from the CBN and UNCTAD database for a period of forty years (1970-2010) using the Vector Auto regression (VAR) model of the Least Squares techniques. First, our VAR result showed that previous foreign investment activities can induce or motivate current inflow of foreign investment, it also suggest that preceding growth of an economy to a significant extent attracts foreign outlays. Second, the Granger causality test conducted suggests that a change in real Gross Domestic Product precedes changes in Foreign Direct Investment in the Nigerian economy. Third, the Johansen test for co-integration revealed that there is no long- run relationship between the level of Foreign Direct Investments and Gross Domestic Product in Nigeria. The findings are to an extent consistent with prior analysis by: Srinivasan et al (2010) find a long run causal relationship from GDP→FDI for Indonesia, Singapore and the Phillipines, in addition, a standard Granger causality test shows a unidirectional causal link from GDP→FDI for Thailand ; and Changwen and Jiang (2007) find a unidirectional causality from GDP→FDI in China; on the FDI and Economic Growth relationship.

 

Keywords: VAR model, Foreign Direct Investment, Economic growth, Granger causality test.

 

 

  1. Keffas, G. & Olulu-Briggs, O. V. (2011). Corporate social responsibility: How does it affect the financial performance of banks? Empirical evidence from US, UK, and Japan. Journal of Management and Corporate Governance, 3, 8-26.

Abstract: this paper examines the financial performance of CSR and Non-CSR banks using financial ratios and frontier efficiency analysis. We got accounting information for banks in Japan, US and UK quoted on the FTSE4Good global index from Bankscope database. They include thirty-eight (38) financial and economic ratios based on variables such as Asset quality, Capital, Operations and Liquidity; that captured major scope of financial performance. In addition, we used a non-parametric linear programming technique known as Data Envelopment Analysis to create a piecewise linear frontier that helps to determine the efficiency levels for both a common and separate frontier analysis. First, we find a positive relationship between corporate social responsibility and financial performance. banks that incorporate CSR have better asset quality; capital adequacy; and are more efficient in managing their asset portfolios and capital. Second, we also find that geographic location regulates the relationship between CSR and FP during economic contraction, such that the relationship differs across Relationship and Transactional banking models. The findings are to an extent consistent with prior analysis on the CSR-FP link.

 

Keywords: Corporate Social Responsibility. Financial Performance, Financial Ratios, Frontier Analysis, Value Creation.

 

 

  1. Olulu-Briggs, O. V. (2013). Mortgage Calculations and Analysis. In Nwinee, B. F. (Eds.), Mortgage Banking and Finance in Nigeria (pp. 163-196).University of Port Harcourt Press, Choba Park, PH: Nigeria.

 

Abstract: The chapter explains the various ways that fixed interest rate mortgage loan are priced and structured. It emphasizes on how mortgage loans are valued, well-thought out and accepted by both mortgagees and mortgagors. Valuing mortgage loans involves a consideration of interest rate and other associated management fees, inflation, tax, insurance, the supply of and demand for funds, and other changes that exist in the economic environment. Further discussion is on the basic techniques used in estimating the effective cost of borrowing when a borrower is confronted with several requirements in the loan covenant. Mortgage lenders usually include various fees (known as premium) to the interest rate in trying to effectuate a loan. These fees are known as origination fees, prepayment penalties, discount and prepaid interest. In addition, different loan repayment or amortization schedules are decided between the mortgagees’ and mortgagors’ in order to consummate the loan contract.

 

 

  1. Olulu-Briggs, O. V. (2013). Mortgage Banking Operations. In Nwinee, B. F. (Eds.), Mortgage Banking and Finance in Nigeria (pp. 197-230).University of Port Harcourt Press, Choba Park, PH: Nigeria.

Abstract: this chapter deals with the various activities embarked upon in a typical mortgage bank. We also discussed the various risks associated with mortgage banking operations. The various types of mortgage loans applicable in Nigeria and offered by the Federal Mortgage Bank of Nigeria namely conventional, insured conventional, the National Housing Loans, the Estate Development Loans and the Cooperative Housing Loans are also extensively discussed. We also explained the processes involved in securing long-term mortgage financing. This is termed Loan Underwriting carried out by the loan officer. In the underwriting process, we take into consideration the borrower, the property and how loan terms are instituted. We went further to understand the services of Primary Mortgage Institutions who act as mortgage insurers by buying out the option of default from the lender. The PMI’s get paid from premiums which is usually attached to the  mortgage interest rate and paid as monthly payments or as a lump sum paid at the time the loan is originated. However, insurance rates, that is, premiums on mortgages fluctuate when the loan is identified as risky with factors such as: longer term of the loan, a higher loan-to-value ratio and a very weak credit profile of the borrower. We discussed the loan-to-value ratio, debt-to-income ratio and the credit history of the borrower which is paramount to a loan’s approval or denial. We conclude by looking at Mortgage Strategies, Disclosures, Security and Deed which is the primary means of conveying real property rights.

 

 

  1. Olulu-Briggs, O. V. & Onoh, U. A. (2014). The interplay of government expenditure and the private sector investment on the Nigerian economy (1981-2013) European Journal of Business and Management, 6(35), 195-203. Available at http://www.iiste.org

 

Abstract: This paper investigates the interplay of government expenditure and private sector investment on the economy of Nigeria. Annual time series data are used for the period from1981-2013. The Unit root tests show that at the 5% level of significance, all the variables were stationary at both level and first difference, thus confirming a transitory stochastic trend. The Johansen cointegration test demonstrate that three cointegrating long-run relationship exist between the GDP, Capital Expenditure, Recurrent Expenditure and Credit to the Private Sector. However, in the short-run, disequilibrium errors were detected.  Consequently, the Error correction model was engaged to ascertain the proportion of the disequilibrium errors built up in the preceding short-run periods that are corrected in the current period. Our result gave a speed of adjustment of 66% with its expected negative sign, which shows statistical significance at the 5% level. In addition, we conducted a Granger causality test to demonstrate the direction of causality of the variables. We find bi-directional causality between CAPEX and GDP; CPS and GDP; and REPEX to CPS; while uni-directional causality exists from CAPEX to REPEX; and CPS to CAPEX. First recommendation is that monetary and fiscal authorities should make credible policies and give an in-depth attention to its capital investment strategies to ensure they are adequately implemented with feedback mechanisms. Second, an equilibrium fiscal management such that deficit financing do not interfere or create a negative multiplier effect on private sector credits.  Third, the interest rate charged by banks’ on credits to the Private sector should be minimal in order to boost economic activities.

Keywords: Government Expenditure, Private Sector Investment, Economic Growth, Error Correction model, Cumulative Sum of Residual Test.

  1. Ibe, R. C. & Olulu-Briggs, O. V. (2015). Any nexus between public health expenditure and economic growth in Nigeria? IIARD International Journal of Economics and Business Management, 1(8), 1-12. Available at http://www.iiardpub.org

 

Abstract: This study investigated the impact of public health expenditure on economic growth in Nigeria between 1981 and 2013. Data was sourced from the Central Bank of Nigeria (CBN) Statistical Bulletin and Annual reports of various issues. The stationarity of the variables were tested using the Augmented Dickey-Fuller (ADF) unit root test. The ordinary least square (OLS) multiple regression, equation estimation, Johansen multivariate cointegration and Granger Causality analytical techniques were the econometric methods used to analyze the data. Results indicate a significant and positive long run relationship between public health expenditures and economic growth. There was a unidirectional causality between economic growth proxied by GDP and all public health variables in the model namely; Gross Capital Formation (GCF), Total Education Expenditure (TEE) and Total Health Expenditure (THE).  The major policy recommendation that emerged from the study is the need for Nigerian policy makers to pay more attention to the health sector and increase its budgetary allocation. Nevertheless the key to good results lies in establishing a strong institutional system that, to the extent possible, links specific expenditure and revenue decisions so as to ensure the usage of the allocated fund as transparently as possible.

 

Keywords: Cointegration, Capital Formation, Unit Root, Causality, Regression.

 

 

  1. Nnamdi, I. S. & Olulu-Briggs, O.V (2015). Corporate valuation within the Nigerian environment: A re-examination of Bhattacharyya’s bird-in-the-hand argument. Hezekiah University Journal of Management & Social Sciences, 3(1), 268-281.

 

Abstract: This study examines how corporations are valued using their end-of-year share prices, dividend per share and number of outstanding shares. Annual data were sourced from the Nigeria Stock Exchange fact book for the period 2005-2014; for 13 firms. The E-views8 statistical software was adopted for analysis of data obtained. The ADF and PP Unit Root test of the series establish that they were stationary at both their levels and first differences. The short-run estimation reveals that dividend per share (DPS) has positive and significant relationship with share price (SP), whereas number of outstanding shares (NOS) has positive but insignificant relationship with share price (SP). The positive relationship satisfies the a priori expectation of the model and agrees with the Bhattacharya’s theory that a dividend payout policy increases the market value of a firm’s shares. From the Johansen Cointegration analysis, the trace test indicates two (2) cointegrating equations while the maximum eigenvalue indicates one (1) at the 0.05 level. Consequently, there is a robust evidence of long-run equilibrium relationship between the variables. A bi-directional causality from dividend per share (DPS) to share price (SP); and from share price (SP) to dividend per share (DPS) is shown in the Granger causality test. First, we recommend that firms should do more in declaring dividends as this will make for more trading activities in their shares as well as increasing investors’ appetite to invest in those companies. Second, firms should pay increasing dividends to sustain investors. Thirdly, in years dividends are not declared, the companies should announce bonus shares and this should be well communicated to shareholders for information effect. Fourthly, the regulators should ensure that quoted firms must comply with all disclosure requirements and abstain from any form of window dressing to avert delinquent corporate governance.

 

Keywords: Share Price, Dividend per Share, Number of Outstanding shares, market value, corporations.

 

 

  1. Olulu-Briggs, O. V. &  Ogbulu, O. M. (2015). Money supply and asset prices in Nigeria (2008-2013): An empirical review. Research Journal of Finance and Accounting, 6(10), 45-56. Available at http://www.iiste.org

 

Abstract: This paper examined the impact of Broad Money supply (M2) on Asset prices in Nigeria. Monthly data, in logarithmic form, was used for the period 2008M1-2013M12. The Eview7 Statistical Software was employed to conduct more robust tests in order to empirically analyze the data. The Unit root test show that the variables were stationary after being first differenced; at the 5% significance level. The Johansen Cointegration test gave evidence of one cointegrating equation which explains that a long-run equilibrium relationship exist between LogSMC and LogBMS. The Vector Error Correction Model was used to analyze short-run adjustment dynamics and showed -0.08% speed of adjustment of prior deviations from equilibrium. Thus, about 8% of disequilibrium is corrected monthly. The Granger Causality test demonstrate a Uni-directional causality from LogBMS→LogSMC supporting the views of Flannery and Protopapadakis (2002), Raymond (2009), Maku and Atanda (2010), Kohout (2010), Vesela (2010), Eze (2011), Ahmed and Suliman (2011), Ossisanwo and Atanda (2012), Chude and Chude (2013), Mirza and Hashem (2013), and Haruna et al (2013); that the supply of money has a significant impact on Asset prices. Furthermore, the Impulse Response and Variance Decomposition test indicate both positive and negative shocks which are in consistent with our findings from the VECM and Granger causality analysis. Overall, all the results obtained are in line with apriori expectation. A policy direction is that the CBN can use Money supply as a monetary policy tool to effect changes in growth levels in the stock markets in Nigeria.

 

Keywords: Broad Money Supply, Asset Prices, Unit Root Test, Vector Error Correction Model, Granger Causality Test, Impulse Response and Variance Decomposition Test

 

  1. Olulu-Briggs, O.V. & Odi, E.R. (2016). Banking system credit and economic activities in Nigeria. IIARD International Journal of Economics and Business Management, 2(1), 74-84. Available at http://www.iiardpub.org

 

Abstract: This paper tends to explore how banking system credits have prompted economic activities in the Nigerian economy. We got annual time series data for the period from 1960 to 2012 from the Central Bank of Nigeria (CBN) database; and used the multiple linear regression technique. First, the Johansen co-integration test, in their first differences, indicates one co-integrating equation at the 0.05 level. As a result, we can establish that there exists a long- run relationship between GDP, Production and Commercial activities in Nigeria. Second, the F-statistics from the adjusted Equation estimation test show that both the lagged terms of the variables are statistically different from zero; hence previous production and commercial activities can engender economic growth. Third, the Pairwise Granger causality test exhibit that there exist a bi-directional causality from Production to Commerce and from Commerce to Production; and a uni-directional relationship from GDP to Production. However, there is no causation from Commerce to GDP or from Production to GDP. The results are to a certain extent consistent with previous studies on Bank credits as it relates to Economic growth. Thus, it recommends that the government needs to be more policy-proactive in making the Nigerian productive and commercial sectors more competitive to attain global benchmark.

 

Keywords: Banking system credits, Economic growth, Commerce, Production, VAR model.

 

  1. Nnamdi, I. S. & Olulu-Briggs, O.V (2016). Capital inflows, fiscal dynamics and real exchange rates in Nigeria. African Social and Educational Journal, 5(1), 155-167.

 

Abstract: This study utilized annual data to examine the relationship between capital inflows from foreign direct investments, government’s fiscal policy on capital expenditures and real exchange rate of Nigeria’s economy between 1981-2014. E-views8 statistical software was employed to perform more robust analysis on the time series data from the CBN statistical database. The time series data were stationary in their first differences. The vector error correction model was applied to measure both short-run and long-run dynamics. In the long-run, an equilibrium relationship exists among the variables while in the short-run, 15.8% of deviations from the preceding year is corrected back to equilibrium in the current year. The impulse response test shows that shocks to the series are both positive and negative which shows either an increasing or decreasing trend; while the variance decomposition test attests to the fact that for all the periods, the variables indicate an increasing drift. Lastly, the Granger Causality test result demonstrates that LogRER Granger causes LogFDI and LogCAPEX. Hence, changes in the real exchange rate will determine the inflow of foreign investments as well as government’s investments in capital projects .First; it is recommended that the monetary and fiscal authorities should implement more stringent policies that will control the level of money supply, allow for greater market determination of the value of naira with subsequent tariff measurement.

           

Keywords: Foreign Direct Investment, Capital Expenditures, Exchange rate, Vector Error Correction Model, Granger Causality.

 

 

 

  1. Nwinee, B. F. & Olulu-Briggs, O. V. (2016). Pre and post banking reforms and its impact on the Nigerian economy: An empirical investigation. University of Port Harcourt Journal of Management, 1(2), 85-98.

 

Abstract: The financial sector reforms of any economy are an engine drive for building a sustained and vibrant economic system. This study investigates the Impact of pre and post banking reforms on the Nigerian economy using the test of difference between means. Secondary data was sourced from the Central Bank of Nigeria Statistical database for the period of 1995-2014. We applied the Real Gross Domestic Product as proxy for economic growth, Banks’ Capital Base, Credit to Private Sector, Cash Reserve Requirement, Interest Rate and Number of Bank Branches. From our findings, interest rate and cash reserve ratio as a proxy for banking reforms indicators had no significant differences in their respective pre and post bank reform periods in the Nigerian banking sector while the number of banks branches, banks’ capital base and credit to private sector reveal significant differences between the mean values in the pre and post banking reforms era. We therefore recommend among others that the Nigerian Financial Systems Regulatory Co-ordinating Committee be duty-bound for an effective fiscal and monetary policy measures in order to achieve the various reform objectives and also monetary authorities should closely use its on-site and off-site checks for more robust supervision of banks to promulgate strict compliance to set rules and regulations.

 

Keywords: Banks’ Consolidation, Financial Sector, Nigerian Economy, Reforms.

 

  1. Nwinee, B. F. & Olulu-Briggs, O. V. (2016). Trade openness, financial development and the Nigerian economy. American International Journal of Contemporary Research, 6(3), 170-183. Available at http://www.aijcrnet.com

 

Abstract: This study investigates the relationship between changes in different variables of trade openness and financial development; and its impact on the growth rate of the Nigerian economy. Annual time series data for the period 1981-2013 by the Central Bank of Nigeria was used to estimate both long and short-run relationship as well as causal effects. The Unit root test shows that the variables were stationary at level and after being first differenced; at the 5% significance level. The Johansen Co integration test gave evidence of four co-integrating equations which explains that a long-run equilibrium relationship exist among the variables. The Vector Error Correction Model was used to analyze short-run adjustment dynamics and showed 96.7% speed of adjustment of prior deviations from equilibrium. The Granger Causality test demonstrated both bi-directional causality between real effective exchange rate and total trade; and uni-directional causality from gross domestic product to total trade, gross domestic product to credit to the private sector, total trade to foreign direct investment, total trade to credit to the private sector and real effective exchange rate to foreign direct investment. Furthermore, the Impulse Response and Variance Decomposition test indicate both positive and negative shocks which are consistent with our findings from the vector error correction model and Granger causality analysis. Overall, all the results obtained are in line with apriori expectations. Key policy directions are: flexibility in loans policies and interest rates by financial institutions to encourage lending to the real sector; more reforms in our foreign policies in order to attract more foreign direct investments; more regulations in the financial sector to forestall bankruptcy and corruption and the practice of all-inclusive democratic principles.

 

Keywords: Terms of Trade, Foreign Direct Investment, Real Effective Exchange Rate, Credit to the Private Sector, Growth Rate.

 

  1. Nwinee, B. F. & Olulu-Briggs, O. V. (2016). Capital inflows and macroeconomic dynamics in Nigeria: An empirical review. British Journal of Economics, Management & Trade, 15(2), 1-9. doi:10.9734/BJEMT/2016/28335

 

Abstract: This study applied annual data of capital flows and macroeconomic variables in the Nigerian economic environment, for a period of twenty-nine (29) years. The data were collated from the Central Bank of Nigeria statistics database, and the E-views8 statistical software was used to run the analysis. Our empirical findings from the Unit root test gave evidence of the stationary nature of the variables in their first differences at 5 percent level of Significance. The Johansen cointegration test also show that a long run equilibrium link exist among the variables. Furthermore, the granger causality test indicate both uni-directional and bi-directional causation amongst the variables. Uni-directional causality exists from interest rate (logINT) to foreign portfolio investment (logFPI); and inflation rate (logINF) to foreign exchange rate (logFEXR). Bi-directional causality exists from logINF to logINT and logINT to logINF. This goes to show that Interest rate affects Foreign Portfolio Inflows and an upsurge in Foreign Exchange is due to Inflationary pressures; which also affects Interest rates. The study recommends that the Central Bank of Nigeria should put in place specific and appropriate fiscal and monetary policies to curb the rising exchange rate that affects the productive sectors of the economy. From the analysis, a rise in foreign exchange rate affects capital flows negatively which is not good for an optimal stock market performance. If checks and balances are well structured, then fluctuations in inflation rate, interest rate and foreign exchange rate will be minimal. Secondly, the study proves that when interest rate is to be fixed for economic activities, it has a signaling effect and thus there are swings in both inflation and interest rates; as investors will start rebalancing their portfolios more frequently. Thus, the government can check this by making their institutions stronger.

 

Keywords: Foreign portfolio investment; inflation; interest rate; foreign exchange rate.

 

 

  1. Nwinee, B. F., Adewole-Oriade, A. & Olulu-Briggs, O. V. (2016). The interplay between foreign direct investment, interest rate and exchange rate in the Nigerian economy (1970-2014). Nigerian Journal of Financial Research, 11(1).

 

Abstract: The study aims to empirically investigate the interplay between Foreign Direct Investment, interest rate and exchange rate in the Nigerian system between 1970 and 2014. Annual time-series data on interest rates, exchange rates and foreign direct investment were sourced from the statistical database of the Central Bank of Nigeria and United Nations Conference on Trade and Development; and the e-views8 statistical software was employed to process the data using the VAR estimation technique. From the results, there is a statistically insignificant relationship between interest rate and foreign direct investment; while there is a statistically significant relationship between exchange rate and foreign direct investment as well as a uni-directional causal relationship. Based on the findings, it is recommended that first, though this study shows variations in exchange rate as strongly influencing the flow of foreign direct investment into the nation, there appears to be a negative effect of depreciation in the value of the Naira in the international financial market. As such, managers of the Nigerian economy should in an attempt to attract a flow of foreign direct investment, take measures to ensure an appreciation in the value of Naira; reduce the level of risk in the investment environment in Nigeria and; introduce export oriented policies through export promotion investments to boost exports. Further, they should formulate and implement appropriate interest rate policies that will enable Nigeria use a single digit interest rate policy option which is hoped to attract foreign investors and encourage domestic borrowings for further expansion in the Nigerian economy.

 

Keywords: Foreign Direct Investment, Vector Autoregression, Nigerian economy, Causality.

 

 

  1. Nwinee, B. F., Olulu-Briggs, O. V. & Nnamdi, I. S. (2016). Determinants of exchange rate volatility in Nigeria: An empirical review. Nigerian Journal of Financial Research, 11(1).

 

Abstract: The objective of this research is to investigate empirically those factors that determine the movements in the exchange rate of the Naira. Annual time series data from 1981-2014, giving a total of 35 observations were sourced from the statistics database of the Central Bank of Nigeria. The eviews8 statistics software was employed to estimate the linearity and volatility of the series. The Unit Root results prove that all the series were stationary both at levels and in their first differences. Also, significant positive linear relationships exist between exchange rate and balance of payment deficit/surplus, interest rate, gross domestic product, but a significant negative linear relationship exists between exchange rate and inflation rate. This supports the study’s expectation. From the GARCH (1, 1) volatility test, it was found that previous year’s Exchange Rate volatility influences current year’s Exchange rate while previous year’s variability in each of the exogenous variables cannot transmit to variability in exchange rate. Based on this, it is recommended that an exchange rate management system that is geared towards stabilizing the volatile exchange rate through participation in domestic production for export purposes be implemented. Also, there is need for the annulment of transactions being secured in dollars by nationals within the domestic economy.

 

Keywords: Macroeconomic indices, Linearity, Volatility, Causality.

 

 

CONFERENCES ATTENDED:

 

  1. The International Academy of Business and Behavioral Sciences (IABBS), Connecticut, USA. 1st-3rd August, 2013.

Topic: Econometric Modeling & Estimation.

 

  1. Chartered Institute of Financial and Investment Analyst, Nigeria (CIFIAN). 31st August, 2013.

Topic: Global Order on Cash Less Policy: The Nigerian Economy.

 

  1. The International Academy of Business and Behavioral Sciences (IABBS), Connecticut, USA. 13th-15th August, 2015

Topic: Econometric Modeling & Estimation.

  1. Chartered Institute of Financial and Investment Analyst, Nigeria (CIFIAN). 25th November, 2017.

Topic: Investment Machinery for Promoting and Sustaining Economic Stability.

 

REFEREES:

High Chief (Dr.) O.B. Lulu-Briggs O.O.N; D.C.F

Chairman/CEO

Moni Pulo Limited

5, Odoni Street, Amadi Flats, Port Harcourt.

 

 

Prof. Sudi Sudarsanam

Programme Director

Cranfield University, School of Management

Bedfordshire, MK43 0AL

United Kingdom.

 

Prof. B.F. Nwinee

Dean, Faculty of Management Sciences

Deparment of Finance and Banking

University of Port Harcourt

Choba, Port Harcourt.

 

FULL NAMES: NNENANYA, AKUNNE DORIS EKA

DESIGNATION(S): Lecturer in Marketing

BRIEF PROFILE:

Mrs. Nnenanya, D.A., is presently on a PhD Programme in Marketing in the University of Port Harcourt, Choba,Port Harcourt, Rivers State, Nigeria. She obtained her Master of Science(MSc) in Marketing from the same institution as above.  Master of Business Administration (MBA) in Marketing Technology and Post Graduate Diploma (PGD) in Marketing Technology from the Federal University of Technology, Owerri in Imo State,Nigeria. Also, had a Bachelor of Arts (BA) in Religion from the Imo State University, Owerri, Imo State.

A Lecturer in the Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, Choba, Port Harcourt, Rives State, Nigeria. An author and co-author of published articles in national and international journals. 

A member of the National Institute of Marketing of Nigeria (NIMN) and student member of The Academy of Management Nigeria (TAMN).  She has held managerial positions in business organizations and has professional marketing experiences.

GENDER:                                        FEMALE

PLACE OF BIRTH:                         AGBOR       

LOCAL GOVT. AREA:                   ETCHE

MARTIAL STATUS:                       MARRIED

NATIONALITY:                              NIGERIAN

CONTACT DETAILS:

MOBILE:                                         +2348063523325, +2348075559331

E-MAIL:                                          This email address is being protected from spambots. You need JavaScript enabled to view it.

                                                          This email address is being protected from spambots. You need JavaScript enabled to view it.

OFFICE BLOCK/ADDRESS: Faculty of Management Sciences, Department of Marketing, University of Port Harcourt, Nigeria.

CONSULTING/VISITING TIME: By appointment

 

 

SCHOOLS ATTENDED AND EDUCATIONAL QUALIFICATIONS WITH DATE:

S/NO

INSTITUTIONS

QUALIFICATIONS

DATE

 

1.

University of Port Harcourt, Choba, Rivers State.

Ph.D in Marketing (in- view)

2015

 

2.

University of Port Harcourt, Choba, Rivers State.

M.Sc in  Marketing

2014

 

3.

Federal University of Technology  Owerri, Imo State.

MBA in  Marketing Technology

2004

 

4.

Federal University of Technology  Owerri, Imo State.

PGD in Marketing Technology

2002

 

4.

Imo State University, Owerri, Imo State.

B.A Religion

1999

 

5.

A.C.M. G.S. Elelenwo Port Harcourt, Rivers State.

WAEC

1992

           

 

 

COURSES/ SKILL ACQUIRED

i.        Computer Appreciation Course, AMIC Tech                             1999

ii.       Internet Capabilities and Potential, Linkserve Consulting Ltd       2000

 

EMPLOYMENT DETAILS

CURRENT EMPLOYMENT INFORMATION:

Name of Organization            University of Port Harcourt

Sector:                                     Academics -Teaching Staff in Marketing                                                       Department, Faculty of Management                                                             Science.

Date of Employment               2016- Date

Position at Employment         Lecturer   II

Job Description                       Lectured under graduates, supervised                                                            undergraduates Project works, served as                                                       Staff Advice to 100 level students.

 

 

 

EMPLOYMENT DETAILS

PREVIOUS  EMPLOYMENT INFORMATION (1)

Name of Organization:           Spice World Energy Limited, Port Harcourt,                                                 River State.

Sector:                                     General

Nature of Business:                Oil & Gas

Date of Employment:              2012 – 2016

Position at Employment:        Business Development/ Marketing Director

Job Description:                     Team leader - Responsible for the                                                                management of marketing and client                                                              relationship activities and coordinated                                                  business proceedings. Monitored                                                             competitors activities and gave feedback to                                                   the company. Recruited and trained                                                              marketing personnels.

 

PREVIOUS  EMPLOYMENT INFORMATION (2)

Name of Organization:                    Geson Investment Limited, Port Harcourt,                                                     Rivers State

Sector:                                     General

Nature of Business:                Oil & Gas

Date of Employment:              2007 – 2012

Position at Employment:        Relationship Manager

Job Description:                     Team leader – Gave team members specific                                                  guide to client relationship. Organized                                                  trainings and seminars for team members. 

 

PREVIOUS  EMPLOYMENT INFORMATION (3)

Name of Organization:           National Electric Power Authority (NEPA),                                                   Port Harcourt, Rivers State

Sector:                                     Power

Nature of Business:                Power Supply/ Maintenance

Date of Employment:              2004 -2007

Position at Employment:        Store Supervisor - Maintained company                                                        inventory records. Inspected and recoded                                                     deliveries of goods for damages and                                                                  discrepancies. Disbursed equipments to                                                        units.    

 

 

PREVIOUS  EMPLOYMENT INFORMATION (4)

Name of Organization:                    Dangote Nigeria Limited, Port Harcourt,                                                        Rivers State

Sector:                                    General

Nature of Business:                Distribution/ Logistics

Date of Employment:              2000 – 2004

Position at Employment:        Logistics Personnel – Developed and                                                           managed the company’s inventories.                                                             Scheduled the transportation of company’s                                                   finished goods. Managed customer service                                                        activities.

 

RESEARCH EXPERIENCES AND JOURNALS /PUBLICATIONS WITH DATES:

i.        PGD: Wholesale Management and Marketing Performance of    Manufacturing Industries in Port Harcourt Metropolis.                   2000

ii.       MBA: Marketing Appraisal and Business Effectiveness

          of Plastic Industries in Port Harcourt.                                        2002

iii.      MSC: Event Marketing and Entrepreneurship Development

in the South – South Zone of Nigeria.                                        2014

 

 

 

 

PUBLICATIONS

  1. BROWN WALTER ATEKE, JANE CHINYERE ONWUJIARIRI AND   NNENANYA  DORIS.

“The Relationship between Celebrity Endorsement and Brand Image in the Fastfood Industry in Port Harcourt, Nigeria”. European Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839, (Online)Vol.7, No. 27, 2015. www.iiste.org

 

  1. EKEKE JOHN UDEJI J. I. AND  NNENANYA DORIS

“An Empical Investigation of Brand Credibility of Selected Service Firms in Nigerian”. Journal of Business and Value Creation (JBVC), Department of Marketing, Faculty of Management Sciences, University of Port Harcourt. ISSN: 2315 – 8212,Vol. 4, No. 1.2015. 

 

  1. NNENANYA DORIS, CHINEDU N. OGBUJI AND   ONUOHA A. ONUOHA

           “Impact of Event Marketing on Tourists Inflow in the South –    South Region of Nigeria”. International Journal of Managerial     Studies and Research Vol. 4, Issue 2, February 2016, pp 40-48 ISSN       2349-0330 (Print) and ISSN 2349-0349. (Online)     www.arcjournals.org

 

  1. EKEKE JOHN,   OLISE M.C. AND  NNENANYA DORIS.

“Leveraging Nigerian Strengths for Global Competitiveness on Creating and Marketing of Global Brands through Business Clusters”. Quarterly Journal of Contemporary Research, (A Publication of the       Federal University, Otuoke), Vol. 3, No. 1. June 2016 www.fuojournals.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS

           “Impact of Cause-Brand Affinity and Longevity of Partnership   on Consumer Response to Cause-Related Marketing in Nigeria”.   European     Journal of Business and Management, ISSN 2222-1905           (Paper) ISSN 2222-2839 (Online) W41 Vol.9 No.15, 2017            www.iiste.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS.

           “Consumer Evaluation of Cause –Related Marketing: A   Comparison with Sales Promotion and Sponsorship”. Elixir          International Journal. 107.(2017) 47245-47249 Elixir ISSN: 2229 –         712X www.eliirpublishers.com 

 

  1. NNENANYA DORIS  AND ONUOHA A. ONUOHA

           “Humour in Advertising and Consumer Purchase Intention of     GSM Products in Port Harcourt, Nigeria”. Journal of Accounting and Business Department of Accounting, University of Port Harcourt, Choba, Rivers State   Nigeria. Vol. 5 No. 2, October 2017.

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS.

           “Impact of Servicescape on Customer Patronage of Fuel Stations

           in Abia State, Nigeria”. International Journal of Managerial         Studies and Research (IJMSR) Volume 5, Issue 3, March 2017, PP          14-19 ISSN 2349-0330 (Print) & ISSN 2349-0349, (Online)        http://&doLorg/10.20431/2349-0349. 0503003 www.arcjournals.org

 

  1. ONUOHA A. ONUOHA AND NNENANYA DORIS

           “Store Layout and Customer Loyalty of Supermarkets in Port

           Harcourt, Nigeria”. International Journal of Managerial Studies   and Research (IJMSR)Volume 5, Issue 3, March 2017, PP 34-39           ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online)         http://dx.doi.org/10.20431/2349-0349. 0503005 www.arcjournals.org

 

  1. ONUOHA A. ONUOHA  AND NNENANYA DORIS

Cause – Related Marketing and Consumer Response: A Study           of Nigeria Soft Drink Industry”.  Journal of Marketing and Consumer Research ISSN 2422 – 8451. An International Peer – reviewed Journal, vol. 35, 2017 www.iiste.org

 

 

PAPER PRESENTATIONS, WORKSHOPS AND CONFERENCES ATTENDED:

 

1.                -                  1st International Conference on Deltas and Rivers                                            in Africa

           Organizers:        Deltas in Africa in collaboration with University of Port Harcourt         

           Subject:              From Vulnerability to Substanality

           Venue:                 Ebitimi Banigo Auditorium University of Port                                                 Harcourt

           Date:                   14th – 16th Oct, 2015.

 

2.                  -                1st Regional Conference on Disaster Risk Reduction

           Organizers:        Centre for Disaster Risk Management and Development Studies, University of Port Harcourt.

           Subject:              Disaster Risk Reduction Strategies and Sustainable Development in the 21st century

           Venue:                University of Port Harcourt Amatu Braide Hall, Unipark,

           Date:                   11th Oct., 2016.

 

3.                  -                NIMN Executive Membership Participation

           Organizers:        National Institute of Marketing of Nigeria (NIMN)

           Venue:                Awka, Anambra State

           Date:                   6th Oct., 2016.

 

4.                 -                 National Institute of Marketing of Nigeria (NIMN)

           Organizers:        National Institute of of Marketing of Nigeria (NIMN)

           Subject:              Excellent Customer Service

           Venue:                Beverly Hills Hotel, Port Harcourt

           Date:                   3rd Dec., 2016.         

 

5.                  -                Workshop on Grant – Winning Proposal Writing

           Organizer:          Faculty of Management Sciences (Uniport)

           Venue:                Faculty of Management Sciences Port Graduate Hall, Uniport.

           Date:                   10th – 11th May, 2017

 

6.                 -                 National Institute of Marketing of Nigeria (NIMN), 2017 Marketing Conference

           Organizer:          National Institute of Marketing of Nigeria (NIMN),Port Harcourt Branch

           Subject:              Marketing: A Panacea of Economic Growth, Development and Sustainability

           Venue:                Hotel Presidential, Port Harcourt

           Date:                   2nd  Nov., 2017.

 

7.                  -                Workshop on Academic Writing and Publishing

           Organizer:          National University Council (NUC) 

           Venue:                School of Basic Unity

           Date:                   13th Dec., 2017.    

          

 

REGISTRATION WITH PROFESSIONAL BODIES

i.         Member:  National Institute of Marketing of Nigeria (NIMN)

ii.        Student Member:  The Academy of Management Nigeria (TAMN

iii.       Registered:  Deltas and Rivers in Africa (ICDA)

iv.       Registered:  Enago Academy

 

HOBBIES

1.        Football,

2.        Travelling

3.        Reading

 

RECOMMENDATION

 

A.       PROF. SYLVA KALU

           Department of Marketing

           Faculty of Management Sciences

           University of Port Harcourt, Choba, Rivers State

 

B.       PROF. NWINEE B.F.

           Department of Finance and Banking

           Faculty of Management Sciences 

           University of Port Harcourt, Choba, Rivers State

 

C.       DR. AMUE JOHN G.

           Department of Marketing

           Faculty of Management Sciences

           University of Port  Harcourt, Choba, Rivers State.

 

 

 

 

 

 

 

 

 

 

 

                                     

 

 

 

 

 

 

 

 

 

 

 

SUMMARY OF ACADEMIC PUBLICATIONS

 

S/NO

JOURNAL

AUTHOR/YEAR

TITLE

ABSTRACT

1.

Journal of Business and Value Creation (JBVC), ISSN: 2315 – 8212,Vol. 4, No. 1.2015. Department of Marketing, University of  Port Harcourt.

Ekeke John Udeji J. I. and Nnenanya Doris

 

An Empical Investigation of Brand Credibility of Selected Service Firms in Nigerian.

The study investigated the influence of brand credibility on customers’ repurchase intentions in service brand context. Based on signaling theory, a survey research design with descriptive method was adopted with 14 items questionnaire as the major instrument for data collection while the regression analysis was the major statistical tool for testing the hypotheses. The sampling units were members of a university staff club and customers of a fast food restaurant in a university community. The sampling technique employed was convenience sampling, which is a non-probability sampling technique. The findings of the work showed significant and strong empirical support for the role of brand credibility on brand functions (i.e., information efficiency and risk reduction) and in turn on customers’ repurchase intentions. The implication of the study calls for appropriate creation and delivery of brand value with a view to establishing its credibility in the minds of the customers as well as prospective consumers of the service brand.

Keywords: Brand Credibility. Service Brand. Risk Reduction. Information. Efficiency. Repurchase Intention.

2.

European Journal of Business and Management

ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)

Vol.7, No.27,2015 www.iistc.org

 

Brown Walter Ateke, Jane Chinyere Onwujiariri, and Doris  Nnenanya.

 

The Relationship between Celebrity Endorsement and Brand Image in the Fastfood Industry in Port Harcourt, Nigeria.

 

A strong brand image is art essential business asset in the modern day business environment. This is because a strong brand image provides an effective way to get the brand noticed amidst the rush and clutter in the daily media. The aim of current study was to determine the nexus between celebrity endorsement and brand image in the fastfood  industry. In other to achieve the objective of this study, four research hypotheses were formulated and tested using the Spearman’s Rank Order Correlation (rho), relying on the Statistical Package for Social Sciences (SPSS). Data for the study was collected through questionnaire, and data collected from four hundred and eighteen (418) customers of fastfood firms in Port Harcourt was used in the final analysis. The study found a positive and significant association between celebrity endorsement and all the metrics of brand image considered in the study. Importantly, the study discovered a strong and positive correlation between celebrity endorsement and brand awareness, while the relationship between celebrity endorsement and brand personality is found to be moderate. The paper therefore concluded that celebrity endorsement is a needful communication strategy for building a strong brand image, and recommends that marketers must be careful enough to ensure a good endorser-brand fit so as to raise the unique selling proposition of the firm to new heights.

Keywords: Celebrity endorsement, Brand image, Brand awareness, Brand distinction, Brand personality, Brand prestige

 

3.

Quarterly Journal of Contemporary Research (A Publication of the Federal University, Otuoke), Vol. 3, No. 1.2016. www.fuojournals.org

Ekeke John, Olise M.C.and Nnenanya Doris

Leveraging Nigerian Strengths for Global Competitiveness on Creating and Marketing of Global Brands through Business Clusters.

This paper brought  into focus, the quest to gain competitive advantage in the global marketplace by African nations in general and Nigeria in particular. The truth is that globalization has changed the intensity of competition at the global level thereby creating a gap between rich and poor nations of the world who cannot compete. The objective of the conceptual paper was to determine how the creation of global brands through business clusters in Nigeria, taking cognizance of Porter’s Diamond Advantage can enhance the achievement of competitive advantage in the global marketplace. The findings traced Nigeria’s global competitive disadvantage in the globalized world economy to a conspiracy of factors such as infrastructural decay, policy inconsistency, lack of adequate funding, power inadequacy, multiple taxation, dislocated tariff regime, massive importation, forces of globalization, etc. The analysis of the findings showed variously that there is indeed great relationship between business clusters and achievement of competitiveness. The implication of the study notes the need for a paradigm shift in economic management in Nigeria; the government in Nigeria to not that business clusters have the potential to enhance the competitiveness of nations: policy makes to note that the time to craft a new industrial policy to reflect the realities of global competitiveness is now.

Keywords:  Leveraging, Competitiveness,  Global Brands, Business Clusters   

4.

International Journal of Managerial Studies and Research (IJMSR) Vol. 4, Issue 2, February 2016, PP 40-48 ISSN 2349-0330 (Print) and ISSN 2349-0349 (Online) www.arcjournals.org 

Nnenanya Doris, MSc, Chinedu N. Ogbuji,and Onuoha A. Onuoha,

Impact of event Marketing on Tourists Inflow in the South –South Region of Nigeria.

The traditional media are giving way to event marketing as they are becoming less satisfying in passing massage to the target audience. Born of out increased competitive pressure faced by business potentials, event marketing has been used as a pull strategy to reach current and potential customers. With its objectives of direct sales and image building, it incorporates elements from all promotional tools. The study therefore, examined how event marketing could help to harness tourists inflow as a means of improving the dwindling Nigerian economy. To achieve this purpose. Data were collected from 327 respondents in the South –South region of Nigeria, using a set of questionnaire. Testing the hypotheses using Spearman’s rank correlation coefficient, the results showed that event marketing impacts positively on Nigeria’s tourists inflow. The study concludes that event marketing could be another source of revenue for government. Recommendations were proffered for sustainable growth in the tourism sub-sector which will help in diversifying Nigeria’s revenue base in the face of dwindling global oil price.

Keywords: Event marketing, Tourist Inflow.

5.

Journal of Marketing and Consumer Research ISSN 2422 – 8451. An International Peer – reviewed Journal, vol. 35, 2017 www.iiste.org

Onuoha A. Onuoha  and Nnenanya Doris

Cause – Related Marketing and Consumer Response: A Study of Nigeria Soft Drink Industry. 

This study examined consumers’ response to cause- related marketing. Data were drawn, mainly through questionnaire, from 308 lecturers of government – owned universities in South East, Nigeria. Analyzing the data using Pearson correlation coefficient, the study unveiled that there is significant relationship between cause- related marketing and consumers’ perception of a firm, purchase intentions and word –of –mouth. In conclusion cause-related marketing, as a promotional strategy, can positively influence consumer attitude and purchase behaviour toward a firm. The study, therefore, recommended strategic tips to a successful cause-related marketing campaign. 

Keywords: Cause – related marketing, Consumer response, Nigerian soft drink industry, University lecturers.   

6.

European Journal of Business and Management www.iiste.orn

ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) W41

Vol.9 No.15, 2017 www.iiste.org

 

Onuoha A. Onuoha and Nnenanya Doris.

 

Impact of Cause-Brand Affinity and Longevity of Partnership on

Consumer Response to Cause-Related Marketing in Nigeria.

 

None of the minimal Nigeria-based studies on cause-related marketing considered cause-brand affinity and longevity of partnership between a firm and a cause as possible antecedents of a successful cause-related marketing campaign. This study, therefore, sheds light on the impact of these two variables on consumer response to cause-related marketing. Questionnaire was used to collect data from 308 lecturers drawn from five universities in five States of South East, Nigeria. Hypotheses of the study were tested using partial correlation. The results indicate that both cause-brand affinity and longevity of partnership between a firm and a cause are influential factors on consumer response to cause-related marketing campaigns. Strategic tips for successful cause-related marketing campaigns were recommended.

Keywords: Cause-related marketing, Cause-brand affinity, Longevity of partnership, Consumer response.

 

7.

Elixir Marketing Management. 107.(2017) 47245-47249 Elixir ISSN: 2229 – 712X

Onuoha A. Onuoha and Nnenanya Doris.

 

Consumer Evaluation of Cause –Related Marketing: A Comparison with

Sales Promotion and Sponsorship.

 

This study is an attempt to understand consumer perception of cause-related marketing compared with sales promotion and sponsorship. Data generated from 308 lecturers in five universities in South Eastern States of Nigeria were validated using Cronbach test, and subsequently used in testing the hypotheses using t-test. The study unveiled that consumers have more positive attitude toward cause-related marketing than sales promotion or sponsorship. Thus, cause-related marketing affords consumers the opportunity to contribute to societal development which sales promotion or sponsorship lacks. Managerial implications of the research findings and conclusion were highlighted in the study.

Keywords: Cause – related marketing sales promotion, sponsorship, consumer evaluation

8.

International Journal of Managerial Studies and Research (IJMSR)

Volume 5, Issue 3, March 2017, PP 34-39

ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online)

http://dx.doi.org/10.20431/2349-0349. 0503005

www.arcjournals.org

 

Onuoha A. Onuoha and Nnenanya Doris.

 

Store Layout and Customer Loyalty of Supermarkets in Port

Harcourt, Nigeria.

 

Abstract: This study examined the relationship between the multi-dimensionality of store layout and customer loyalty. Five hypotheses were formulated. To test the hypotheses, a survey of 400 respondents selected from ten supermarkets in Port Harcourt was carried out. Results showed positive relationship exists between each of the dimensions of store layout and customer loyalty. The study, therefore, concludes that store layout could be a means of. Gaining strong competitive advantage in a retail venture. Valuable means of achieving customer loyalty were also advanced in the study.

Keywords: Store layout, Customer loyalty, Supermarkets, Port Harcourt, Nigeria.

 

9.

International Journal of Managerial Studies and Research (IJMSR)

Volume 5, Issue 3, March 2017, PP 14-19

ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online)

http://&doLorg/10.20431/2349-0349. 0503003

www.arcjournals.org

 

Onuoha A. Onuoha and Nnenanya Doris.

 

Impact of Servicescape on Customer Patronage of Fuel Stations

in Abia State, Nigeria.

 

This study examined the impact of servicescape on customer patronage of fuel stations in Abia State, Nigeria. Questionnaire was used to generate data from 450 respondents drawn from 30 fuel stations selected from three major cities of the State. Three hypotheses formulated for the study were tested using pearson ‘s product moment correlation coefficient. Results showed that all three dimensions of servicescape used in the study have significant impact on customer patronage. The implication of the study is that fuel stations should, as a matter of policy, treat servicescape as an essential marketing strategy that should be better managed for sustainable customer patronage and profitability.

Keywords: Servicescape, Customer Patronage, Fuel Stations, Abia State, Nigeria

10.

University of port Harcourt Journal of Accounting and Department of Accounting

University of Port Harcourt, Choba Port Harcourt, Rivers State

Nigeria.

Vol. 5 No. 2 October 2017.

 

Nnenanya Doris and Onuoha A. Onuoha,

 

Humour in Advertising and Consumer Purchase Intention of GSM

Products in Port Harcourt, Nigeria.

 

Humour in advertising is predominantly used in Nigerian Global Systems for Mobile Communication (GSM) industry. As such this study examined the impact of its use on consumer purchase intention of GSM products. In achieving this, data generated from 368 GSM users, using questionnaire, were tested with Pearson product moment correlation coefficient, and Regression. Results show that humour in advertising has positive significant impact on consumer purchase intention of GSM products. Nevertheless, GSM firms were advised to ensure that the humour used would not distract the audience from the important message of the advert.

Keywords: Humour, Advertisement, Vampire Effect, Purchase Intention, GSM firms

 

 

 

NAMES:                        NKUDA, MATTHIAS OKON

DESIGNATION:              Lecturer in Management

 

BRIEF PROFILE:

Contact Address:       

Mobile Phone:               08037950045

E-mail Address:          This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.

OFFICE ADDRESS:        Department of Management

                                        Faculty of Management Sciences

                                        University of Port Harcourt

                                        Port Harcourt

                                        Rivers State

    

EDUCATIONAL QUALIFICATIONS WITH CLASS, DATES AND INSTITUTIONS

 

Doctor of Philosophy (Ph.D., in Management) in view                                        2012 –

University of Uyo.

 

Master of Business Administration (MBA) with dissertation in Bus. Mgt.              2005 -                

University of Uyo                                                                                                  2010

 

Bachelor of Science (B.Sc.) Upper Division (Marketing)                                       1995 -1999  

University of Port Harcourt

 

General Certificate of Education (GCE External) with six papers                     1984

 

School Certificate with six papers

St. Vincent’s Secondary School, Oti Oron, Oron, Akwa Ibom State                       1976 -1981

 

First School Leaving Certificate (F. S. L. C) with Pass Level                

St. Joseph’s School, Unyene, Mbo L. G. A., Akwa Ibom State                               1973- 1974

St. Paul’s School, Ofi Uda, Mbo L. G. A., Akwa Ibom State                                    1968 - 1972 

 

EMPLOYMENT HISTORY

 

Previous Engagement

 

Branch Manager                                                                                               2007 – 2013

Teledom Group, Ikeja, Lagos.

 

Council Secretary                                                                                              2004 – 2007

Mbo Local Government Council

 

Asst. General Manager (Operations)                                                                1999 – 2004

Teledom International limited, Ikeja, Lagos.

 

Personnel Assistant 111                                                                                       1990 – 1995

Federal Ministry of Education, Victoria Island, Lagos.

 

Administrative/ Maintenance Clerk                                                                     1989 -1990

Ogilvy Benson and Mather Advertising Agency, Yaba, Lagos.

 

Team Leader                                                                                                             1987 -1989

Emzor Pharmaceutical Industries, Isolo, Lagos.

 

Security Assistant                                                                                                    1984 -1986

Flour Mills of Nigeria Limited, Apapa, Lagos.

 

RESEARCH AND PUBLICATIONS

 

  1. Nkuda, M. O., & Ekeins, M.  (2016). The x-ray on directing a new enterprise. CARD International Journal Management Studies, Business and Entrepreneurship Research, 1(1): 48 -65. Available on: 

           http://www.casirmediapublishing.com  (Nigeria)

 

  1. Omoakhanlen, J. A., Nkuda, M. O., & Olori, W. O. (2016). Employees’ attitudes and corporate performance in deposit money banks in Ekpoma, Edo

           State, Nigeria. Quarterly Journal of Contemporary Research, 4(1&2):

            260 -274. (Nigeria) (My contribution to this paper is 30%)

 

  1. Nkuda, M. O. (2017). Strategic agility and competitive advantage: An exploration of the ontological, epistemological and theoretical underpinnings. British Journal of Economics, Management and Trade, 6(1): 1-13. DOI: 10.9734/BJEMT/2017/30979 (UK)

 

  1. Nkuda, M. O. (2017). Imperative of controlling a new enterprise. A systems approach perspective. IIARD International Journal of Economics and Business Management, ISSN 2489 – 0065, 3(1): 57 -69.  Available on: http://www.iiardpub.org/journal/?i=IJEBM (Nigeria)

 

  1. Nkuda, M. O. (2016). Social entrepreneurship. In: Onuoha, C., & Solomon, E. (Eds.), Fundamentals of entrepreneurship and small business management. Chapter in book (Nigeria).

 

  1. Nkuda, M. (2017). Systems approach to management.  A handbook for corporate decisions. Germany: LAP LAMBERT Academic Publishing.

 

 

ECTING A NEW ENTERPRISE

 

By

 Nkuda, M. O.  

Department of Management

University of Port Harcourt

                                                                                                  Port Harcourt, Nigeria

 

&

Margaret Ekeins

Department of Business Administration,

Niger Delta University

                                                                                           Wilberforce Island, Bayelsa State.

 

ABSTRACT

This paper examines the fundamental issues that are involved in creating and growing a new enterprise needed to help tackle the menace of unemployment particularly in most developing countries of the world such as Nigeria. The purpose was to make constructive contributions on the essentials of building enduring new enterprises in terms of the knowledge and strategic steps that entrepreneurs need to have, master and follow logically and systematically in running and growing their enterprises especially as they relate to human resource management. Relevant archival literature search and review were carried out with a sole focus on the new enterprise. The outcome of the research endeavour indicated that sound knowledge of the dynamics of the operating environment and ability to adopt self-tuning algorithms to tinker occasionally with the corporate and competitive strategies especially during maturity stage are critical. Besides, entrepreneurs of new enterprises are known to be needs-driven and motivated in terms of achievement, power and affiliation which necessarily should be matched and moderated with good reputation bereft of unethical practices and sustained by equity and fairness in the management of all stakeholders which include: the employees, customers, government and the business publics in general.

Key words: New enterprise, entrepreneurs, needs-driven motivation, self-tuning algorithms, equity and unethical practices.

 

 

EMPLOYEES’ ATTITUDES AND CORPORATE PERFORMANCE IN DEPOSIT MONEY BANKS IN EKPOMA, EDO STATE, NIGERIA

 

By

 

Omoankhanlen Joseph. Akhighe., Ph.D.,

                                                       Department of Management

                                                     Faculty of Management Sciences

                                                    University of Port Harcourt

                                                    Rivers State - Nigeria

                                                       

Matthias O. Nkuda

                                                     Department of Management

                                                    Faculty of Management Sciences

                                                    University of Port Harcourt

                                                    Rivers State - Nigeria

 

&

Olori, W. O., Ph.D.

Department of Management

Faculty of Management Sciences

University of Port Harcourt

                                                        Rivers State - Nigeria

 

ABSTRACT

This research work purposely focused on examining the relationship between employees’ attitudes and corporate performance as it is obvious that negative employees’ attitudes often signal imminent problems in organization. A cross-sectional survey design relying on a well-constructed questionnaire was adopted to gather data on the influence of employees’ attitudes on corporate performance. The population of the study comprised one hundred and seventy six (176) employees in the nine (9) selected commercial banks in Ekpoma, Edo State, Nigeria. The finding revealed that employees’ attitudes in relation to work group behavior and job involvement affect organizational performance. The study concluded that positive employees’ attitudes can increase customer satisfaction and loyalty in terms of reducing absenteeism, mitigating employees’ turnover and preventing workplace deviant behaviours in organizations.

Key words: Employees’ attitudes, corporate performance, behaviours, job involvement, work group behaviour, and strategic intent.

 

STRATEGIC AGILITY AND COMPETITIVE ADVANTAGE: EXPLORATION OF THE ONTOLOGICAL, EPISTEMOLOGICAL AND THEORETICAL UNDERPINNINGS

 

By

 

Matthias O. Nkuda

Department of Business Management

Faculty of Business Administration

University of Uyo (Doctoral Student)

&

Department of Management

Faculty of Management Sciences

University of Port Harcourt (Affiliate Institution) 

ABSTRACT

This paper aims and seeks to explore the question of ontological and epistemological foundations of the major constructs in the study- strategic agility and competitive advantage- by reviewing relevant literature on related theories such as: Game, industrial organization (I/O), resource-based view (RBV), dynamic capability, institution, population ecology, strategic choice perspective, and organization learning theories. The main purpose is to ensure that the study on strategic agility and competitive advantage in Deposit Money Banks (DMBs) in Nigeria meets the scientific prescription that every research worth its salt must be rooted in and traced to a specific baseline theory (ies) within, in this case, the body of management theory. Hence, a review of literature was carried out to trace and identify the specific theory (ies) in which to group the study. Based on the insights gained from the literature review, we have opted to anchor the study on dynamic capability perspective (DCP) which is an extension of the resource-based-view (RBV), strategic choice perspective (SCP), organization learning (OLT) and industrial organization (I/O) theories which culminate in what we refer to as RBIO hybrid theory. It is significant to add that the outcome of this study would go a long way to enrich the extant literature in the field of strategic management in particular and knowledge within the purview of management in general.

Key words: Strategic agility, competitive advantage, ontological, epistemological, theoretical, strategic myopia, strategic inertia, agile organisations, RBIO hybrid theory.

 

 

 

IMPERATIVE OF CONTROLLING A NEW ENTERPRISE. A SYSTEMS APPROACH PERSPECTIVE

By

Matthias O. Nkuda

Department of Management

Faculty of Management Sciences

University of Port Harcourt

ABSTRACT

This paper examines the imperative of enhancing the control of a new enterprise from the perspective of systems approach. The purpose was to seek possible solutions to the short life-span of new enterprises in order to ensure, instead, their long-term survival to help create jobs. Being essentially a desk and descriptive research, access to data depended extensively and heavily on current archival literature bearing on new enterprises within the purview and broad spectrum of entrepreneurship with a focus on the systems approach as the baseline theory. It was found out that controlling a new enterprise though imperative is not an easy task especially at the early stage when the entrepreneur would have to shoulder so many responsibilities alone. It was further found out that effective controlling of a new enterprise warrants following due process, taking key steps and applying basic control techniques, right human resource management practices and total quality management (TQM) or Six Sigma. The study produced the conclusion that adopting a systems theory mindset is critical to successful controlling of a new enterprise because like a  typical driver who gets involved in an accident upon losing focus on the steering, an entrepreneur who treats issue of control with levity risks failure and colossal losses overall as a consequence. The loss may include the entrepreneur’s quality work life particularly during downturn of the business and exit period. It is therefore safe to recommend that entrepreneurs of new enterprises, should not toy with issues bordering on the controlling aspect of the enterprise however minute it may be if the enterprise must justify the very essence of its creation.

Key words: Systems approach, work/life integration, electronic trail, sweet-hearting, total quality management (TQM), six sigma, exit period, MIS, and management by exception.

 

 

SOCIAL ENTREPRENEURSHIP

By

Nkuda M. O.

Department of Management

Faculty of Management Sciences

University of Port Harcourt

ABSTRACT

The book chapter entitled “social entrepreneurship” which is reflected in units 37 and 38 of module 14 in the current edition of the “Fundamentals of Entrepreneurship and Small Business Management” focuses on the role of social entrepreneurship in the economy. Highlights of the areas of contributions by social entrepreneurs are provided and the litany of prominent and world-renowned social entrepreneurs are also provided to serve as sources of inspiration for budding social entrepreneurs in our clime. Besides, the chapter specifically in unit 38 sheds light on the theories on which social entrepreneurship could be anchored, the strategies of social entrepreneurship and the differences between social entrepreneurial organizations and non-governmental organizations.

Key words: Social entrepreneurship, social sector, intreprende, theory and strategy.

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