S/N

SCHOOLS ATTENDED

DATES

1.

Rivers State University of Science and Technology, PH

2005 – 2011

2.

California Coast University, Santa Ana, USA

1994-1997

3.

Mercer University, Atlanta, Georgia, USA

1985-1988

4.

European Centre of Business Studies, Rome, Italy

1980 – 1981

5.

London Chamber of Commerce & Industry, London, England

1981

6.

Baptist High School, Port Harcourt

1977- 1979

7.

Akpor Grammar School, Ozuoba, Port Harcourt

1971 - 1975

S/N

QUALIFICATIONS

DATES

1.

Doctor of Philosophy (Ph.D) in Marketing

Specialization in E-Marketing

2013

2.

Master of Business Administration (MBA)

1997

3.

Bachelor of Business Administration (BBA)

1988

4.

Professional Higher Stage Certificate in Marketing

1981

5.

Professional Certificate in Marketing

1981

6.

HSC – GCE – Advanced Level

1979

7.

West African School Certificate

1975

INTERNATIONAL PUBLICATIONS

S/NO

AUTHOR/YEAR

TITLE

ABSTRACT

1

Henry N Ozuru, Amue, G. J. and Osho O. Oluwaseun  (2016)

“Celebrity Contagion and Advertising Success in Nigerian Telecommunications Industry”. European Journal of Business and Management, Volume 8 No. 27 (October), pp. 152 – 161 (India) ISSN: 2222-1735 (Paper) or ISSN: 2222-288X (Online) 

The paper examines Celebrity Contagion and Advertising Success in Nigerian telecommunications industries. The main purpose of this study was to determine the extent to which celebrity contagion affects advertising success in Nigerian telecommunications industries. Data collected from 200 senior managers in four (4) major telecommunications firms i0n Nigeria were analyzed using Spearman Rank Correlation Coefficient with the aid of (SPSS version 14.0). It was found that celebrity contagion dimensions- trustworthiness, physical attractiveness affects the advertising success measures of market share and repeat purchase of these telecommunications firms. We therefore, recommend that in the long term, the telecommunication companies might find it more cost-effective to create its own spokesperson because of the risk of possible characteristics changes or negative associations of celebrity endorsers. Keywords: Celebrity Contagion, Trustworthiness, Physical Attractiveness, Advertising Success, Market Share, Repeat Purchase.

2.

Ozuru, Henry N and Cyprian, Jackson  (2016)

Sensory Branding and Customer Loyalty of Fast Food Restaurants in Port Harcourt, Rivers State. South American Focus  HRJDS Haitian Research Journal no: Development Studies (February, 2016), Volume 16, No. 1, pp. 19 – 37. (Sala, Brazil). ISSN: 1082-9302

The study empirically investigated sensory branding and customer loyalty of fast food restaurants in Port Harcourt. The study adopted a survey research design and data were collected from both primary and secondary sources. Eighty copies of questionnaire were distributed to respondents and on retrieval and after data cleaning, seventy six (76) copies of questionnaire were returned and found useful for analysis. The Spearman Rank Order Correlation Coefficient statistical tool was used in testing the hypotheses with the aid of Statistical Package for Social Science (SPSS) version 21.0. The test revealed amongst others: that there is a significant positive relationship between sound and repeat purchase of fast food restaurants in Port Harcourt. The study concludes that sensory stimuli is very vital in the running of a business. The study  recommendations amongst others that: managers of fast food firms should pay greater attention to sensory stimuli as it plays significant role in influencing consumer decision making process. The study suggested that other researchers interested in a further study on this topic to extend their scope into other region, state and country using other measures of the variables.

Keywords: Sensory Branding, Customer loyalty, Fast food restaurant, Sensory receptor, Perception and Sensation

3.

Ozuru, Henry N and Emezi, Princess Ifeoma  (2016)

Online Services Characteristics and Customer Loyalty in Airline Industry in Port Harcourt, Rivers State. South American Focus  HRJDS Haitian Research Journal no: Development Studies (February, 2016), Volume 16, No. 1, pp. 130 – 155. (Sala, Brazil). ISSN: 1082-9302

This study empirically examined the relationship between online service and customer loyalty of Airline industry in Port Harcourt. Both primary and secondary sources of data were employed. Sixty (60) copies of questionnaire were distributed to respondents, and upon retrieval and after data cleaning, fifty five (55) copies were returned and found usable for analysis. Spearman’s Rank Correlation Coefficient was used in testing the hypotheses with the aid of SPSS 21.0. The study made remarkable findings amongst which is that there is a positive relationship between web-quality and Repeat purchase of Airline industry in Port Harcourt. It concludes that online services positively and significantly slapped the way of life of consumers in the airline industry. The study recommends amongst others that Airline industry in Port Harcourt should improve the security of their websites to increase the level of E-trust.

Keywords: Online service characteristics, Customer loyalty, Repeat purchase, Web-quality, Web-security, and customer retention.

4.

Ozuru, Henry N, Ademe Doris T, and Igani, Dukoye Corton (2015)

Service Marketing and Customer Attitude towards Locally Produced Goods in Rivers State, Nigeria, Elixir International Journal Marketing Management , October, 2015, Vol. 9, No. 4 36018 – 36021. (Tamilnadu India) ISSN: 2229 – 712X

The paper empirically examined services marketing and customer attitude towards locally produced goods in Rivers State. The purpose of the paper is to determine customer attitude towards locally produced goods in Rivers State. The paper adopted the survey method. The data were analyzed with the aid of inferential statistics test of chi-square. The study revealed that there was a positive and significant relationship between negative consumer attitudes toward locally produced goods; and that the degree of prestige associated with imported product had a major impact on consumer attitude towards locally made goods in Rivers State. Therefore, it was recommended that the Federal Government should provide the needed infrastructural facilities as to encourage locally manufacturers improve their products. As well as consumer being reoriented towards patronizing local manufacturers.

Key words: Service marketing, Attitude, Locally Produced Goods

5.

Nwulu, Chinyere Stella, Ozuru Henry N. & Uwabor Osagie (2015)

Store Image and Marketing Performance of Supermarkets in South-East Region of Nigeria Elixir International Journal” Marketing Management: (July – September) 2015, Volume 9 No. 3, pp. 35702 – 35707. (Tamilnadu, India) ISSN: 2229 – 712X.

This paper empirically examined store image and marketing performance of supermarkets in South-East Region of Nigeria. The purpose of this paper is to determine to what extent store image enhance marketing performance of supermarkets in South-East region of Nigeria in order to meet customer needs and wants at profit. The paper adopts the documentary and survey methods. The statistical tool adopted for this paper is the Spearman Rank Order Correlation Coefficient with the aid of statistical package for social sciences. The findings of the study show that store image is strongly related to marketing performance of supermarkets. The paper recommends among others that supermarket operators: to embrace modern marketing concept activities; customer relation/services should be stepped up to measure up to those offered by competitors; and that regular publicity and adverts should be organized to promote the image of supermarkets.

(Keywords: Store Image, Marketing Performance, Supermarkets, Profit Margin, Customer Service.

6.

Ozuru, Henry N. and Chikwe, J. E.

(2015)

Nigeria’s 2011 General Election and 2015 Electronic Voting (E-Voting) System. Elixir International Journal (Social Science), October, 2015, Vol. 9, No. 3 36013 – 36017. (Tamilnadu India) ISSN: 2229 – 712X

The paper presents Nigeria’s 2011 General Election and 2015 Biometric Voting (Electronic voting) system. The paper adopts the critical, theoretical and documentary research methods in describing Nigeria’s 2011 general election and 2015 electronic voting system. The paper finds that the 2011 general election was credible, reliable and transparent. Also that the implantation of the automated electoral system using Biometric Data would enable the hosting of free and fair election in Nigeria. Three major implications are identified: first to scholars on the investigation of the link between national elections and electronic voting (e-voting). Further study to empirically investigate the relationship between national election and e-voting using our proposed conceptual and operational framework. To the citizen, they can have the opportunity in choosing their leaders by exercising their rights in a democratic process. The paper recommends: that the government establish voters list updating: provide a biometric data base of all Nigerians both at home and abroad; the provision of regular power supply to effectively allow for the use of the biometric system; maintenance of adequate security; and leaders to fulfill their obligations and have fear of God in execution of their duties.

Keywords: Concrete filled circular steel tube, Compression, Finite Element Method, Fracture.

7.

Chikwe, J. E. and Ozuru, Henry N.

(2015)

Electronic Human Resource Management Strategy (e-HRM) and Organizational Success in Nigeria. Elixir International Journal (Finance Management), October, 2015, Vol. 9, No. 3, 35983 – 35990. (Tamilnadu India) ISSN: 2229 – 712X

This paper investigates Electronic Human Resource Management (e-HRMs) strategy and organizational success in Nigeria. The objective of this paper is to empirically investigate into the nature of Electronic Human Resource Management Strategy and to examine if organizations in Nigeria actually benefit from its use.  EHRMs help organizations achieve competitive success through strategic people. Such requires a fundamental strategic change in how managers think about organization’s workforce and how they view the work relationship. E-HRMs also involves working with and through people and seeing them as partners, not just as costs to be minimized or avoided through web-based technology. The E-HRMS in most organizations now have moved away from their traditional responsibilities of simple personnel administration to a more web-based usage in establishing and implementing organizational strategy and success enhancement. Documentary and survey research methods are employed. Data were obtained from 10 organizations constituting 100 Human Resources Managers of both government and private sector businesses, all in Rivers State of Nigeria. Data obtained form the field were analysed using Multiple Regression Statistical Techniques. The paper finds that there is a significant relationship between the rotational e-HRMs and productivity improvements. This paper further revealed that there is an inverse relationship between relational e-HRMs and cost reductions. The paper recommends that: organizations in Nigeria whether small or large should learn to engage the use of web-based technology to facilitate human resource processes; the application of the web-based technology will assist the corporation in reducing costs; Keywords: e-HRMs, Relational e-HRMs, Productivity improvements, Cost Reductions, Transformation e-HRMs, Operational e-HRMs.

8.

Chikwe J. E and Ozuru, Henry N (2015)

Corporate Reengineering and E-Performance Appraisal (e-PA) of Organizations in Nigeria. Elixir International Journal Management Arts, October, 2015, Vol. 9, No. 4, 35977-35982. (Tamilnadu India) ISSN: 2229 – 712X

The paper examines Corporate Reengineering and Electronic Performance Appraisals (e-PA) of organizations in Nigeria. The purpose of this paper is to empirically investigate whether corporate reengineering provides some sort of positive or negative outcome to Electronic Performance Appraisals (e-PA) in organizations in Nigeria. Documentary and survey research methods are employed. Populations of interest are Human Resources Managers of both Government and private sectors, all in Rivers State. Data were drawn from 100 Human Resources Managers. After data cleaning, 86 copies of the questionnaire were used for analysis. The Multiple Regression Analysis Statistical Technique was used to analyze the data. The paper finds that there is a positive relationship between Information Technology and Perceived Usefulness; there is a positive relationship between Information Technology and Perceived-Ease-Of-Use. The paper recommends amongst others that: companies should apply self-service systems that provides employees and management the possibility to manage their own information online; software should be provided to allow employees observe parts of the online evaluations systems that points out various elements such as strengths and weakness; employment of e-performance appraisal electronic tool when adequately employed will invariably improve the corporations e-performance assessment process; corporation must provide a log in and password access to show a clear, transparent and confidential factor.

Keywords:        Corporate Reengineering, Electronic Performance Appraisal (e-PA), Web based Testing, Perceived Usefulness, Perceived-Ease-Of-Use.

9.

Opera, B. C, Ozuru, H. N. and Akahome, J. E. (2015)

The Impact of Subjective Norms and Customer Adoption of Electronic Banking Services in Rivers State, Nigeria. International Journal of Investment and Finance A Compendium of Scholarly Contributions/ Findings (Nigeria)  , Vol. 8, No. 1 & 2 (2015), pp. 32–49. ISSN: 2006-9030

The Purpose of this paper is to empirically investigate how groups influence and educational level influence consumer’s intention to adopt new technology. This Study involved 354 respondents with the use of questionnaire as the Principal Instrument. After data cleaning 326 copies were used for analysis with statistical tool-Pearson Product Moment Correlation Coefficient with the aid of Statistical Package for Social Sciences version 15.0. It was found that group influence and educational level correlated with Automated Teller Machine (ATM) and Electronic Payment Systems (EPS). The paper recommends: improved and enhanced educational programme to increase customer purchasing power and loyalty to the banks and enhancement of group influence to increase electronic banking services.

10

Ozuru, H. N., Doris Ademe and Ofonasaha, E. Udofia. (2014)

Management Transformation Practices and Electronic Selection (E-selection) of Applicants in Corporate Organizations in Nigeria. Reiko International Journal of Social and Economic Research, March, 2014. Pp. 9 – 20. Vol. 7, No. 1 Maryland, U.S.A. ISSN: 2211 – 1813.

The paper examines management transformation practices and Electronic selection (E-selection) of applicants in corporate organizations in Nigeria. Management transformation practices dates back from the ancient civilization to the contemporary management period. This paper addresses how Management transformation practices has evolved into technology-based management. The paper adopts the documentary research method in describing competition in the new economy, motivators of transformation, individual transformation, E-selection, website design, pitfalls and benefits of E-selection. The paper recommends amongst others: improvement of service delivery to achieve efficient and effective web-based, e-selection; effective base of data warehouses; the e-selection website should be interactive, pleasing and user-friendly. The paper suggests that further studies should undertake the adoption of e-selection in other to determine the acceptance and usage level of the technology in organizations in Nigeria.

11

Gonewa J Amue and Henry Ozuru (2014)

Supply chain integration in organizations: an empirical investigation of the Nigeria Oil and Gas industry, International Journal of Marketing Studies  December, 2014, Vol. 6 No 6 129-140 (Canada)

ISSN:1918-719X (Print)

ISSN 1918-7203 (Online)

This paper develops and tests a conceptual model of supply chain integration and operational performance where integration of its supply chain network helps to keep closer look at the current performance to ensure flexibility in business operations. Empirical results based on the three dimensions of supply chain integration and a moderator, Information technology capability demonstrates that the availability of well integrated phenomena will enhance operations’ performance. This facilitating effort does not occur in the absence of a moderating variable. The results reveal how supply chain integration can be used to enhance operational performance. Implications are discussed for the organization of better supply chain network and effect across a highly dynamic global marketplace and for understanding prior research findings on supply chain integration.

Keywords: Integration, supply chain, process  integration, operational performance,  information sharing, knowledge, IT-capability

12

Ozuru, H. N., Igwe, S. R. & Asiegbu, I. F (2013)

The Role of Attitudes and Behavior Consistency in Nigerian Consumer Behavior. Reiko International Journal of Social and Economic Research, February, 2013. Pp. 32 – 39. Vol. 5, No. 2 Maryland, U.S.A. ISSN: 2211 – 1802

This paper explores role of attitudes in relation to behaviour consistency in consumer behaviour. Components of behaviour, main functions, attitude formation, sources of attitude, the importance of interrelationships between attitudes, factors affecting attitude change and attitude consistency were discussed addressing its various applications. Finally, the paper addresses the significant areas of attitudes and how it can be successfully applied in marketing (implications for marketing) in Nigeria. (

13

Ozuru, H. N., Chikwe, J. E., & I. A. Uduma  (2013)

Discourse on Traditional and Electronic Payment Systems in Nigeria.

Reiko International Journal of Business and Finance, January, 2013. Pp. 95 – 104. Vol. 4, No. 6 Maryland, U.S.A. ISSN: 2211 – 1813

This paper introduces the historical perspective of the money we use today through which; it provided the hierarchical nature of traditional money. The paper further investigates the use of traditional payments and Electronic Payment systems in Nigeria and explores the development of electronic payment system, the features of the Nigerian payment system, legal issues and electronic payment revolution.

14.

Amue, G. John and Ozuru H. N (2012)

Enhancing firm performance in technology-based exchange transaction. Global journal of management science and technology, 2012, vol. 1, issue 9, pp. 20-26 (UK)

ISSN: 2277-5978

Information technology (IT) is instrumental in enhancing the effectiveness of technology-based means of exchange transactions, it is particularly important in exploiting demand because it facilitates customization of products and services, this paper explores the link between the development of information technology capability on performance is moderated by market orientation and firm’s age. Data were drawn from five mobile service firms. The results show strong support for the effects of information infrastructure capability, information technology skills and technical support staff capability on firm performance in the mobile service firms. Some of the effects are moderated by market orientation and firm age. The authors discuss the implications for marketing strategy at the firm’s level.

Keywords: Information Technology, Capability, Exchange Transaction, Market Orientation, Development.

15

Ozuru, H. N.; Chikwe, J. E. and Gift Worlu. (2010)

Nigeria At Golden Jubilee: Appraisals, Challenges and Strategies for National Development. International Journal of Business and Behavioural Sciences, Research, (CT. U.S.A.) Vol. 1 No. 2, pp. 116 - 131,  Fall. 2010 ISSN: 2161 – 153X

The paper x-rays Nigeria nation at 50 and the journey so far from independence, the challenges and strategy prospects for national development. The data for this work were obtained purely from review of empirical works from secondary sources, discussed and analysed using descriptive and historical research analysis methodology. This paper reveals some challenges and that Nigeria’s educational, agricultural and infrastructural policies have been sound but the strategic realization of these hinged on poor implementation strategies. It also observed the urgent need for “technological fluency” in Nigeria as opposed to the only “technological fluency”. This implies that one should be computer literate and manipulate it as applicable in ones native languages. The study further reveals that lack of visionary and transformative leadership in addition to corrupt practices problems have remained as some of the major problems plaguing the Nigeria nation. The paper therefore advocates for the respect for rule-of-law devoid of electoral malpractices, enthronement of genuine democracy and respect for human rights implementation, the diversification of her economic base and exploring of abundant agricultural potentials in order to be relevant in the global market. Other relevant areas among others that will enhance systematic and sustainable development includes, improvement on levels of insecurity and lapses in infrastructural decay in order to be more relevant in the scheme of world events. Keywords: Nigeria, Challenges, Strategies for National Development

16.

Ozuru, H. N,; Chikwe, J. E.; and Uduma, I.A.; (2010)

Product Innovation Capability and Business Performance in Nigeria Banking Industry. International Journal of Business and Behavioral Sciences’ Research, (CT. U.S.A.) Vol. 1 No. 2, pp. 46-61, Fall. 2010 ISSN: 2161 – 153X

This study empirically investigates the product innovation capability and business performance in the Nigeria Banking Industry in Port J to establish whether a relationship exists between the Criterion and Predictor variables; and to know the significance of the relationship. The results suggest that there is a positive and significant relationship between the willingness to change and market share; capacity of innovate and market share; and capacity to innovate and sales growth. The study therefore recommends that more innovations should be created at all times in Nigeria banking industry since such enhances performance as our study reveals. Keywords: Product Innovation, Innovation Capability, Business Performance, Banking Industry, Nigeria.

17

Okemini, E. B. and Ozuru, H. N,; (2008)

Banks Mergers and Acquisitions: Understanding and Managing Human Resources Integration (Issues on Development A Multi-Disciplinary International Journal on Sustainable Development,) (South Africa) ) Vol. 4 No. 1, pp. 94 - 112, Marc, 2008 ISSN: 0966 – 9744 *

This study discusses the concept of Bank Mergers and Acquisitions and demonstrates that Human Resource integration is as essential part of Mergers and Acquisitions and that Human Resource issues should the given a lot of emphasis throughout the process. The paper argues that majority of mergers and acquisitions fail to reach their intended goals/objectives because merging banks observes that whenever organizations/firms merge from time immemorial, labour is the major casualty. The paper examines the role of Human Resources Practitioners in Mergers and Acquisitions arrangements and observes that the process of Mergers and Acquisitions often has a negative impact on employee behaviour resulting in counter-productive practices, low moral and job dissatisfaction. The paper recommends the full integration of Human Resources management in all aspects of the pre-merger negotiations, on-going process and post merger integration.

LOCAL PUBLICATIONS

S/NO

AUTHOR/YEAR

TITLE

ABSTRACT

18

Ozuru, Henry N. and Igwe, Peace (2017)

“Green Products and Enviropreneurial Marketing: A Global Discourse with a Focus in Nigeria”. African Social and Educational Journal Volume 6 No. 1 (March), pp. 107 – 128 ISSN: 978 – 37889 (Nigeria)

No nation can live a healthy life without encouraging and regulating how private and government corporations produce products that are healthy, and environments that are safe for living. This paper examines the importance of Green Products, and how the environment we live in today can be protected for a healthy living. The aim of the paper is to critically review the impact of green production and enviropreneurial marketing for a healthy living in Nigeria. Ecophilosophy was employed as the foundation of this paper looking at the organization with set of values, attitudes and beliefs with regard to the Natural environment as well as its relationship between man and Nature. In line with this, the Federal government made laws to protect indiscriminate dumping of toxics to save life and protect the environment. The paper discussed globally various types of green products, enviropreneurial marketing attributes of green product, Green product certifications, Green alliances, Indorama Eleme Petrochemicals and green environment, Indorama Corporate Social Responsibility and Dufil Foods Corporate Social Reasonability activities. Data was collected mainly from secondary sources. Finally the paper proffered a mathematical model for further studies.  

Keywords: Green Products, Enviropreneurial marketing, Ecophilosophy, anthropocentric, Ecocentric, Ecoboost,

19

Kunukebari, T. Ngaage,  Ozuru, Henry N. and  Promise Chiedozie Okoro (2017)

“Information System Planning and Organizational Growth of Telecommunication Firms in Port Harcourt”. West African Journal of Business and Management Sciences, Volume 6, No. 2 (March), pp. 88 – 99. ISSN: 978 – 37989 ( Nigeria)  

Abstract

This paper offers an overview of Information Systems Planning (ISP) on organizational growth of selected Telecommunications firms in Port Harcourt. The purpose was to investigate the extent to which dimensions of Information System Planning influence organizational growth. Research instrument (questionnaire copies) were designed and administered to elicit data from targeted respondents. The study employed judgmental sampling technique to determine sample size of (109). Therefore, three (3) specific objectives were formulated. Respondents’ opinions were analyzed using simple percentages, and three (3) hypotheses were tested using chi-square X­² statistical tool. The findings and conclusions were that; ISP help the company to offer its convergence solutions to all centre’s across the globe. The primary phase and success factor, of this ISP is that it boosts the service delivery process, against rivals in the telecommunication firms. The role of ISP cannot be over-emphasized because, it is an application that can generate quality service delivery and performing models for organization growth. The study therefore recommended that Telecommunication firms should embark on information system planning to encourage high profitability, market share and sales volume for their organizations. Thus, business organizations should employ Information Systems Planning (ISP) in order to go with critical task that can establish crucial IT tools and align a company’s strategic plan with reliable IT solutions and aims at attaining the objectives and goals of the company. Because, planning of information system technology is a solution, and it offers a critical role which contributes to the organizational business success.

Keywords: Information System Planning, Telecommunication Firms, Profitability, Market share and Sales volume.  

20

Ozuru, Henry N. and Akani, Fyneface Nmecha (2016)

“E-Ticketing and Customer Perception of Airline Operators in Nigeria”. University of Port Harcourt Journal of Accounting and Business, Volume 4 No. 1 (December), pp. 141 – 151 (Port Harcourt, Nigeria). ISSN: 979 – 52334.

The study adopted a survey research design with a sample size of 200 customers of 5 selected airline firms in Nigeria. Data was analyzed using Person’s Product Moment Correlation with the aid of SPSS. Amongst the findings are: a positive relationship exists between web security and perceived risk than consumer trustiness of airline firms in Nigeria. The paper concludes that secured website has a positive relationship with customers’ personal judgment about booking online and making other purchases; and recommends amongst others – that airline firms should use sophisticated protective measures to secure their website in order to minimize unavoidable risk by unauthorized personnel.

Keywords: E-Ticketing, Web Security, Customer Perception, Perceived Risk, Customer Trustiness  

21.

Ozuru, Henry N. and West, Daba Bright  (2015)

Innovative technology and Marketing Success of Cassava Processing Firms in South-South, Nigeria. Journal of Management and Social Sciences Vol. 3 No. 1, December 2015,  pp. 179 – 194. (Owerri, Nigeria) ISSN: 979-41323.

The paper empirically investigated innovative technology and marketing success of cassava processing firms in South-south, Nigeria. Twenty (20) cassava processing firms were identified. The paper purposively administered one hundred and sixty (160) copies of questionnaire to eight (8) senior employees in the twenty (20) firms. Upon data cleaning, one hundred eight (108) were found useful for data analysis. Descriptive statistics (tables, charts and bars) and Spearman Rank Order Correlation Coefficient were used for analysis. The paper found very strong positive correlation between product innovation on profitability and sales volume. The paper c      nn n  oncludes that product innovation will enable cassava processing firms in South-south, Nigeria to increase its market share. The paper recommends amongst others that: Organizations such as cassava processing firms should adopt the use of innovative strategies since from the findings it has shown to help organizations achieve marketing success. Cassava processing firms should learn to adopt product innovation since this will attract customers in this dynamic business environment who yearn for new innovative goods and services that adds value to them than the already existing products.

Key words: Innovative Technology, Production Innovative, Profitability, Sales Volume

22.

Ozuru, Henry N. and Esuiku, Eyina Bright  (2015)

Online Shopping Delivery and Bankers’ Patronage of GSM Products in Rivers State, Nigeria. Journal of Business & Value Creation (JBVC), Volume 4 No. 1 (January – June) 2015, pp. 30 – 49.  (Owerri, Nigeria)

ISSN: 2315 – 8212

This paper empirically examined Online Shopping Delivery and Bankers’ Patronage of GSM Products in Rivers State, Nigeria. The study involved one hundred and eighty (180) respondents using questionnaires as the major instrument. After data clearing (166) copies were used for analysis with statistical tool – Spearman Rank Correlation Coefficient with the aid of statistical package for social sciences (SPSS). It was found that privacy, security and website quality that significantly influenced perceived ease of use, perceived-usefulness and perceived trust make clearer. The paper concluded that there exists the ability to constantly improve on their online delivery better than their competitors in the industry. The paper recommends amongst others that; the online shopping firms should give more attention to online shopping delivery in order to meet customers’ expectations on privacy, security and website quality.

Keywords: Online Shopping, Bankers’ Patronage, Website Quality, Perceived-Trust, Perceived-Usefulness.

23.

Amue, John G. and Ozuru, Henry N. (2015)

Determinants of Consumer Choice and Patronage of Beverage Manufacturing Companies: A Study of Cadbury Bournvita and Nestle Milo in Port Harcourt, Rivers State. Journal of Business & Value Creation (JBVC), Volume 4 No. 1 (January – June) 2015, pp. 30 – 49.  (Owerri, Nigeria)

ISSN: 2315 – 8212

The paper examined comparatively the determinants of consumer preference in the purchase of Cadbury Bournvita and Nestle Milo in Port Harcourt, Rivers State. Fifty (50) respondents were randomly selected as sample size. A 5-point Likert Scale was used in questionnaire design. Data were analyzed using descriptive and inferential statistical tools (frequency distribution, tables and percentages). Amongst the findings is that there exist high marked preference for Milo over Bournvita due to effectiveness of sales promotion, taste, and product packaging. Consumption frequency for Milo is 65.4% while Bournvita is 50%. The paper recommends amongst others that: both manufacturers should improve on the tastes of the beverages as well as enhanced distribution system.

Keywords: Consumer, Preference, Product, Revealed Preference Theory, Consumers Budget Set, Weak axiom of Revealed Preference, Choice Theory.

24.

Joy E. Akahome and Henry N. Ozuru 2015)

Relationship Marketing and Marketing Performance in the Nigerian Banking Sector. NOUN Journal of Management and International Development (December) 2015, Volume 3, No: 3, pp. 165 -185. (Lagos, Nigeria)

 ISSN: 2315 – 7968.

The study empirically investigated relationship marketing and marketing performance in Nigeria banking sector. 200 respondents were randomly selected. A five point Likert scale was employed (Walton. 1975). Data were analyzed with Spearman Rank Correlation Coefficient. After analysis, the paper finds that there exists a strong and positive relationship between marketing and marketing performance. The results further revealed that there was a strong and significant relationship Trust, Bonding, Cost Reduction and Cost Retention. The paper recommends amongst other that: the banks’ core value should be anchored on the seven dimensions of RM rather than giving a blanket strategic policy that would yield little to no result.

Keyword: Resource Advantage Theory, Relationship Portfolio, Cost Reduction, Customer Retention, Trust, Bonding.

25.

Ozuru, H. N., Amor P. Clint and Akahome J. E. (2015)

Strategic Alliance and Competitiveness of Airline Industries in South-South, Nigeria Rhema University Journal of Management and Social Sciences (December) 2015, Volume 3, No. 1, pp. 195 – 215.

(P/H, Nigeria) ISSN: 979 – 37999

The paper empirically examines the extent within the context of Strategic Alliance and Competitiveness of Airline Firms through resources sharing in South-South region of Nigeria. Data were drawn from senior managers. Seventy three (73) respondents were used as our sample size. A 5-point Likert Scale was employed in questionnaire design (Walton, 1975). Data were analyzed using Spearman Rank Order Correlation Coefficient. Amongst the findings is that there exists a significant relationship between trust and market share; trust and customer patronage; relational risk and market share, relational risk and customer patronage. The paper recommends amongst others that: trust has a significant effect on the market share of airline firms in south-south region of Nigeria; trust has a significant effect on customer patronage of airline firms in south-south region of Nigeria.

Keywords: Strategic Alliance, Knowledge based theory, Competitiveness, Trust, Relational risk, Customer patronage.

26.

Ozuru, Henry N, and Chikwe J. E.

(2015)

Financial Inclusion Strategies’ Consumers and Economic Growth Enhancement in Nigeria (West African Journal of Business and Management Sciences), Volume 4, No. 3 (December) 2015, pp.216 – 2325. (Owerri, Nigeria) ISSN: 978 – 37989

The paper empirically examines the extent to which financial inclusion strategy consumption enhances economic growth in Nigeria. This research was built around sixty (60) respondents from various supermarkets and pharmacies as the samples size. Sixty (60) copies of questionnaire were distributed to respondents. Upon retrieval, the sixty copies were useable for analysis. The paper found a significant relationship between retail agent model and economic growth; retail agent model and Gross domestic product per capita; significant relationship between mobile payment model and growth rate and a significant relationship between mobile payment model increases and the gross domestic product per capita. Mobile payment system reduces the risk of carrying physical cash to make transactions, makes it easier for consumers to buy goods and improves lives and properties. The paper concludes that there appears to be the presence and use of some form of electronic devices within supermarkets and pharmacies, but a clear-cut mobile payment system has not yet been fully incorporated in the retailing system within the Nigerian economy. It recommends amongst others that: Nigeria and Nigerians should be encouraged to embrace financial inclusion consumption in order to increase economic growth, and GDP per capita; effective and efficient public awareness education to improve mobile payment system; government to ensure adequate investment on modern IT gadgets for financial sectors operations at local and global standard level.

Key words: Stakeholders, Consumers segments, regulators, Retail agent model, Mobile payment model, Growth Rate, Strategies.

27

Ozuru, Henry N, and Asiegbu, Ikechukwu F.

(2015)

Electronic Payment System Design: A Moderator of Influence of Consumer Innovative Behavior on Electronic Banking Service Adoption among Academic Staff of Nigerian Universities. African Social and Educational Journal Volume 4, No. 3 (December) 2015, pp. 142 – 160. (Owerri, Nigeria) ISSN: 978 - 37889

This paper, investigates the moderating influence of electronic payment system, design on the relationship between consumer innovative behavior and electronic banking service adopting among academic staff of Nigerian Universities. Consumer innovative behavior has been found to affect electronic banking service adoption. The paper argues that the level of influence consumer innovative behavior has on electronic banking service adoption is moderated by the symbolic values the consumers see in the electronic payment system design, such as electronic payment security, operational privacy and payment system reliability. A sample size of 354 academic staff from five Nigerian Universities, representing the five geopolitical zones in the country, provided the primary data for the study. Partial correlation was used to establish that electronic payment system design moderates the relationship between consumer innovative behavior and electronic banking service adoption. This paper recommends that making electronic banking service adoption appreciate, among academic staff of Nigerian Universities, requires designing the systems to provide customers with payment security and operational privacy, and above all be reliable.

Key words: Electronic payment system design, Electronic payment security, Operational privacy and Payment system reliability.

28

Ozuru, Henry N, and Isenah E. Tonye. (2015)

Product Cannibalization and Corporate Performance of Consumer Goods Manufacturing Industries in Rivers State, Nigeria. African Social and Educational Journal Volume 4, No. 3 (December) 2015, pp. 102 – 115. Owerri, Nigeria) ISSN: 978 – 37889

The paper empirically investigated the extent to relationship between product cannibalization and corporate performance of consumer goods manufacturing industries in Rivers State. One hundred and two (102) copies of questionnaire were distributed to respondents. After data cleaning eighty-seven (87) copies were found useful and subjected to data analysis. Data was analysed using Spearman Rank Order Correlation Coefficient with the aid of a computer based software Statistical Package for Social Sciences (SPSS) version, 20.0. The paper revealed that there was no significant relationship between product line/brand extension on profitability and sales turnover; a significant relationship between distribution channel on profitability and sales turnover. The paper concludes that for the purposes of remaining competitive industries should pursue both radical and incremental innovation to satisfy the evolving demands of customers. Finally, the paper recommends that firms should develop willingness attitude to cannibalize as it is expected to foster radical innovation.

Keyword: Product Cannibalization, Radical innovation, Incremental innovation, Corporate performance.

29

Ozuru, Henry N and Opara, B. C.

(2014)

Influence of Relative Advantage on Adoption of Electronic Banking Services in Nigeria An International Science, Engineering, Technology & Development Academic Research Journal, Technoscience Review, Vol. 5,No. 1&2, (November) 2014. pp. 17 – 25. (Enugu, Nigeria). ISSN: 2250 – 9046.

Electronic banking (e-banking) services adoption is growing in developing countries, hitherto known as information haves-not countries. This study attempted to establish any relationship between relative advantage and the extent of e-banking services adoption in Nigeria. Copies of questionnaires were administered to bank customers in the different geo-political zones of Nigeria. The data were measured using a 5-point Likert scale: “Strongly agree” (5), “Agree” (4), “Neutral” (3), “Disagree” (2), and “strongly disagree” (1). Descriptive and inferential statistical techniques were employed for analysis of data. Persons Product Moment Correlation Coefficient was obtained with the aid of Statistical Package for Social Sciences. There was a positive correlation between Relative Advantage and Automated Teller Machine, Electronic Payment System and Home Banking. The paper recommends amongst others that the banks should educate customers on relative advantages of e-banking services over traditional banking system.

Keywords: Relative advantage, Adoption, Electronic banking

30

Ozuru, Henry N and John E. Chikwe

(2014)

Information system and electronic consumer protection in Nigerian banking industry. An International Science, Engineering, Technology & Development Academic Research Journal, Technoscience Review, Vol. 5,No. 1&2, (November) 2014. pp. 27–39. Enugu (Nigeria). ISSN: 2250 – 9046.

The study empirically investigated information system (IS) and electronic consumer (e-consumer) protection in Nigerian banking industry to see if information system technology (IST) provides adequate protection for e-consumers in Nigeria banking industry. Documentary and survey research methods were used. Data were drawn from 200 students from five Universities in South-South geo-political zone of Nigeria. Multiple regression was used for data analysis. Results showed a significant relationship between independent and dependent variables, a positive relationship between database and information security, positive relationship between database and web availability. The study recommended, amongst others, that banks should engage the activities of behavioural science researchers to develop and constantly verify theories that explain human or organizational behaviour, deploy more ATM machines at various points beside bank premises to limit waiting lines for cash transactions, maintain principles of business continuity, and innovative capability for new products/services.

Keywords: Information system, E-consumer, Privacy, Trust, Security, Protection, Waiting line, ATM, Innovative capability.

31

Opara, B. C., Ozuru, H. N., and Akahome, J. E

(2014)

“Customer Attitude and Usage of Internet Banking Services in Rivers State, Nigeria. Sustainable Human Development Review: An International Multidisciplinary Academic Research Journal, Vol. 6, No. 1 – 4, (December) 2014. pp. 75 – 98. Enugu (Nigeria). ISSN: 2006 – 8425.

The study empirically explored the customer attitude to and usage of internet banking services in Rivers State, with a view to determining the extent to which attitude impacts on the acceptance of internet banking services. Data, collected from 326 respondents in Rivers State, were analyzed using univariate statistics and Person Product Moment Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS). Complexity was correlated with Automated Teller Machines, Electronic Payment System and Home banking services. The paper recommended, among others, that banks should include a chat forum on their websites as a means of addressing customer wrong attitude to and usage of internet banking services. Banks must also ensure on systems reliability and potential.  Keywords: Complexity, Customer usage, Acceptance, Attitude

32

Akahome, J. E., Ozuru, H. N., and Ebie, S. (2014)

Green Marketing and Competitive Positioning of Agricultural Co-Operatives in Rivers State, Nigeria. Sustainable Human Development Review: An International Multidisciplinary Academic Research Journal, Vol. 6, No. 1 – 4, (December) 2014. pp. 99 – 119. Enugu (Nigeria). ISSN: 2006 – 8425.

The paper empirically investigates Green Marketing and Competitive Positioning of Agricultural Cooperatives in Rivers State. The paper covers issues bordering on Green Marketing and Organic Farming. Data was obtained from 223 agricultural cooperative farmers in Rivers State with the aid of questionnaire. A 5-Point Likert Scale was employed in questionnaire design. Data was analyzed using Spearman Rank Correlation Coefficient with the aid of Statistical Package for Social Sciences (SPSS) version 15.0. The paper finds a significant relationship between independent and dependent variables; a positive relationship exist between green product and improved environmental quality; positive relationship between green product and health and safety; and a strong relationship exists between green price and improved environmental quality and health safety. The paper recommends amongst others that; farmers should be provided with adequate funds that will enable them effect completely, the practice of green farming and subsequently green marketing in their farms

Keywords: Green Marketing, Green Product, Green Price, Organic Food.

33

Ozuru, Henry N. and Chikwe, J. E.  (2013)

Information Systems Management and Marketing Challenges in Electronic Retailing (e-tailing) Outlets in Nigeria. Journal of Business & Value Creation (JBVC), Volume 2 No. 1 (July – December) 2013, pp. 49 – 64.  (Owerri, Nigeria)

ISSN: 2315 – 8212

The paper examined Information Systems Management and Marketing Challenges in e-tailing outlets in Nigeria. It addressed relevant aspects as information system architecture, the role of information systems in businesses, information system and business support; security management system; privacy and consumers in supermarkets and marketing challenges that include: infrastructural challenges; Customer waiting line challenges; trust challenges; Poor/inadequate Support Services Challenges; poor system skills challenges; Poor/Low Broadband and Bandwidth Capability Challenge and its benefits. The paper concludes that Information systems are a foundation for conducting e-tailing. It thereby recommends amongst others that: The banks should involve more of behavioural science researchers in order to develop and constantly verify theories that explains or predicts human or organizational behaviour; the organizations should deploy faster POS system in the stores to limit long queues at check out points; develop the capability of creating new and innovative products and services; faster POS to avoid items dropping and working out from the checkout point, and a constant power supply to avoid lack of operational efficiency.  The study proposed a framework for future research to empirically ascertain the relationship between Electronic Data Interchange, Epileptic Power Supply and Broadband Capability on E-tailing outlets in Nigeria

Keywords: Information management, Marketing Challenges, E-tailing, Privacy, Security, Protection, Customer Waiting line, Broadband, Bandwidth, Informare, Innovative Capability.

34

Ozuru Henry N. & Uwabor Osagie. (2013)      

Customer Relationship Management and Success of Hospitality Firms in Port Harcourt Journal of Management Sciences: (June) 2013, Volume 1 No. 1, pp. 155 – 183. (Rivers State Nigeria)ISSN:

The paper examined Customer Relationship Management and its Success in the hospitality firms in Port-Harcourt. The purpose of this paper is to determine to what extent Customer Relationship Management is applied in the Hospitality firms in Nigeria in order to meet customers needs and wants thereby achieving organizational goals. The paper adopts the documentary and survey methods. The statistical tool adopted for this work is the Spearman Rank Order Correlation Coefficient with the aid of Statistical Package for Social Sciences. The paper recommends amongst others that the hospitality firms: conduct monthly customer surveys; post suggestion boxes at every touch-point; and establish effective and efficient software to improve on customer satisfaction.

Keywords:   Customer Relationship Management, Operational CRM, Analytical CRM, Collaborative CRM, Efficient E-web Based System, Web Site, Marketing Automation, Data Mining, Priority Marketing,.

35

Ozuru Henry N. & Chikwe, J. E.. (2013)      

 “E-Commerce 2.0 and the Success of Retail Business in Nigeria.” Journal of Management Sciences: (June) 2013, Volume 1 No. 1, pp. 184 – 201. (Rivers State Nigeria).

The paper examined e-commerce 2.0, its principles and the new trend they drive. It further addressed e-commerce success factors, the benefits and opportunities arising from its applications. The objective of the paper addresses the importance of electronic commerce for online business alliances (retail alliances), elements of e-tailing, Marketing Information System (MIS) in relation to e-commerce, and what drives its success in Nigeria. The paper adopts the documentary research method. It recommends among others that: online retailers must build an effective and efficient website; develop a user-friendly web site; the web should not be a World Wide Wait (WWW) as opposed to a World Wide Web concept; retailers must develop policies that stimulate growth and advance consumer interests; adopt e-commerce technology policies and that retailers websites must be kept updated to achieve its money making potentials.

Keywords:  Web 2.0, e-commerce 2.0, e-tailers, electronic data interchange, Marketing Information System, electronic funds transfer, consumer characteristics, seller characteristics, personalized shopping, ethics, privacy

36

Ozuru Henry N. & Chikwe, J. E. (2012)  

Management Transformation Practices: Imperatives for Promoting Professionalism in Organizations International Journal of Social & Policy Issues, December, 2012, Vol. 6 No. 2, pp. 63 – 79, (Nigeria). ISSN: 1116 – 7238.

This study examines management transformation practices and its imperatives for promoting professionalism in organizations. Management Transformation practice date back to the medieval era, management theory, scientific management and general administrative management perspectives. The objective of this paper is to trace addressed how Human Resource Management has evolved into a management technology-based profession. The study adopts the documentary research method in describing competition in the new economy, motivators of transformation, individual transformation, payroll system, E-recruiting, website design, pitfalls and benefits of E-recruiting, E-selection, pitfalls of E-selection and web site design. The study recommends amongst others: improvement of service delivery to achieve efficient and effective web-based, e-recruiting and e-selection; effective base of dataware houses; the recruitment website should be interactive, pleasing and user-friendly.

37

N. Gladson Nwokah, Henry N. Ozuru and  Elizabeth I. Ugoji (2011)

E-Procurement and Marketing Performance in Corporate Organizations in Nigeria. African Journal of Entrepreneurship, April 2011, Vol. 3, No. 1, pp. 62 – 79, (Nigeria). ISSN: 2006 - 5345

This paper is aimed at assessing the influence of e-procurement on the marketing performance of corporate organizations in Nigeria. The paper adopted a descriptive methodology in describing e-procurement and marketing performance of corporate organizations in Nigeria. The paper finds that not many companies in Nigeria have adopted the e-procurement practices and as such it is difficult to empirically assess the impact of e-procurement and marketing performance. Two major implications are identified in this paper, one to scholars on the investigation of the link between e-procurement and marketing performance, further study could empirically investigate the relationship between e-procurement and marketing performance using our proposed conceptual framework. To managers, this will no doubt help to provide knowledge and understanding of the reason for and consequences of any particular marketing decision.

38

Asigbu, I. F., Ozuru, Henry N and Awah, H.. O (2010) 

 Use of Sales Force: An Indispensable Strategic Marketing Option in the Industrial and Commercial Products Industries in Nigeria. Sustainable Human Development Review (An International Multidisciplinary Academic Research Journal)   (March, 2010), Volume 3, No. 1, pp. 57 – 64. (Enugu, Nigeria). ISSN: 2006 - 8425

This paper presents the use of sales forces as a veritable means of achieving sustainable trust and commitment in the new millennium business environment in Nigeria. It distinguishes sales force from other sales people. The paper identifies the role of sales force in modern marketing and the situations in which its use is not compromised, but rather paramount. It recommends the use of sales force, especially, in industrial and commercial products industries where trust and commitment are the bedrock for enduring marketing exchange relationships

39

Okemini, E. G., Ozuru, Henry N. and Gift Worlu (2010)

Electronic Commerce Development in Nigeria, An Emerging Economy. African Journal of Professional Research in Human Development (AJPRHD)   (August, 2010), Volume 6, No. 3, pp. 1 – 10. (Nigeria).  ISSN: 1117 - 2465

The paper first discussed the history and development of Electronic Commerce. It further explored the nature of Electronic Commerce and its use by some organizations in Nigeria. It also addressed the growth of Electronic Commerce, the legal issues, its limitations, barriers, and the economics of electronic commerce. The benefits and opportunities of Electronic Commerce was also discussed.

40

Ozuru, Henry N Ugorji, E. I.  and Chikwe, J. E.

(2010)

E-Marketing strategy and Firm Performance In Nigeria. De-Caritas Journal of Management and Social Science (DJMSS) (Sept., 2010), Volume 2, No. 3, pp. 88 – 102. (Nigeria). ISSN: 1599 – 8739.

The paper explored strategic planning and how companies achieve their objectives through strategic involving E-marketing and E-business. The paper discussed on the forces impacting E-marketing Strategy and Performance. It further proposed a conceptual framework that links the 4 Ws (Web-Design, Web-Promotion, Web-Price and Web-CRM) of E-marketing Strategies as well as the Internal and External forces of the firm. Future research is encouraged to build on this framework in order to test how internal and external forces of the firm influence the determination of e-marketing strategy and how in turn, e-marketing strategies impacts on performance at the Web Site.

41

Chikwe, J. E and Ozuru, Henry N. (2009)

 The Influences of Business Policy and Strategy Model Building on Decision-Takers:  Review. Sustainable Human Development Review (An International Multidisciplinary Academic Research Journal)   (June, 2009), Volume 1, No. 2, pp. 35 – 52. (Enugu, Nigeria). ISSN: 2006 – 8425 *

This investigation on influences on the decision-taker in relation to model building began with understanding of the pressures the influencing variables may have on the decision-taker in course of management of organizations systems. The study also looked into the variabilities of the influences on the decision-taker relating to organizational goals with the premise that organizations have conflicting and competing goals and objectives i.e. organizations are teleologically goal-oriented entities. The pursuit of these goals and objectives ontologically has much influence on the manager or decision-taker on any organizational systems. It is also noted that the concept of goals and objectives influences on the decision-taker or manager in any environment or system is among the most important and controversial concepts that confront decision-takers in the study of organizations.

42

Ozuru, Henry N, Nwibere, B. M. and Asigbu, I. F., (2009)

Challenges of Women Entrepreneurs in Nigeria. Sustainable Human Development Review (An International Multidisciplinary Academic Research Journal)   (Dec., 2009), Volume 1, No. 4, pp. 97 – 129. (Enugu, Nigeria). ISSN: 2006 – 8425 *

This paper examines entrepreneurship in the light of the process, advantages and disadvantages, women involvement, and challenges, including micro-financing for sourcing capital, high cost of funds, weak Naira, political instability, unstable power supply, competition, advanced fee fraud, socially responsible    marketing, balancing of the ecological systems, ethical and socio-cultural issues. The study also discusses the extent to which some development programmes will result in women’s economic, social and political empowerment, since women are generally considered to be at the lowest rung of the poverty ladder in Nigeria. Finally, the study looks at the benefits derivable from the Small and Medium Enterprises Development Agency (SMEDAN) and the Microfinance Policy established under the auspices of the Cenral Bank of Nigeria (CBN). The paper recommends that the government should address rural poverty by empowering women with access to material, human, and social resources necessary to make strategic choices in lie, thereby becoming change agents to take advantage of abounding entrepreneurial opportunities.

43

Ozuru H. N.; Okemini, E. B. and Chikwe, J. E. (2009)

Attitude and Money Management by Top Level Corporate Executives in Nigeria. Sustainable Human Development Review,  (An International Multidisciplinary Academic Research Journal)   (Sept., 2009), Volume 1, No. 3, pp. 175 - 189 (Enugu, Nigeria). ISSN: 2006 - 8425 *

There has been a rapid increase in the number of corporate failure as a result of poor attitude of top-level executives and managers. This study reviews the causes and effects of poor attitude to work and poor money management by top-level executives in Nigerian Corporations. Lack of corporate executives’ positive attitude to manage money, towards reliable and functioning system of internal control, in co-ordination of operations, to uniformity in the standards of acceptable best practices and the non-enforcement of the various regulatory laws have contributed to the failure of several companies in various sectors of Nigerian economy. It recommends adoption of management philosophy and operating style as well as application of ethics to stem the tide.  

44.

S. E. Kalu, Ozuru H. N.; and S. R. Igwe. (2008)

Entrepreneurship and Technology: in Retrospect, (African Journal Entrepreneurship)   (Sept., 2008), Volume 1, No. 2, pp. 104 - 115 (Nigeria). ISSN: 2006 - 5345 *

This paper reviews entrepreneurship and the essence, the activities and characteristics of entrepreneurs. It further discusses the key role that entrepreneurship plays in the development of the Nigerian economy. This paper further reviews the challenges facing entrepreneurial managers in Nigeria and the impact of technology on entrepreneurship. Finally, the paper retraces the use of information communications technology and the use of indigenous technical innovation to better and increase agricultural produce.

45

 Ozuru H. N.; and S. E. Kalu. (2007)

“E-Marketing Challenges in Nigeria, An Emerging Economy: Limitations and Prospects.

(West African Journal of Business)   (January. 2007), Volume 9, No. 1, pp. 62 - 75 (Nigeria). ISSN: 1595 - 3750 *

The greatest challenges for the global e- marketer lie in countries with emerging economies such as Nigeria. E- Marketers in Nigeria must understand that a country’s e-readiness profile significantly influence marketing strategies and tactics. The paper essentially addressed the E- marketing challenges facing Nigeria as an emerging economy by looking at the limitations on the perspectives of infrastructural challenges, governmental challenges, educational challenges, as well as creating efficient and effective website. The paper further explored the poor credit payment and poor support services. The paper also addressed future prospects of e- marketing in spite of the challenges inherent as an emerging economy. Finally, the paper recommends that the government should embark on building public internet cafes for its citizens who cannot afford paying for the high cost associated with training, with this provision, skilled e-marketing personnel will be available in operating marketing activities of the internet.

46

Ozuru H. N., Abiye L. Horsfall and S. E. Kalu,. (2007)

Modern Marketing & its Application Lessons for Nigeria’s Democracy (Government Management))   (2007), pp. 72 - 81 (Nigeria). ISSN: 978-978-121-026-1 *

This paper addresses and showcases the relevance of modern marketing applications in the advancement and sustenance of true democracy in Nigeria. The traditional 4Ps with additional S snf 2Cs, making a total of 7 elements of marketing mix were examined in relation to democracy so that they could be applied by political leaders in actualizing their electioneering promises to the electorates. Essentially, they are expected to harness the principles of building desirable, trustworthy and enduring relationships with the electorates for lasting positive democracy results, especially in the new political dispensation.

47

P. U. C. Agundu and Ozuru, H. N. (2007)

ATM System in Nigerian Banks: The Wind of Change

Journal of Research in National Development) Vol. 5 No. 2, pp. 144 - 149, Dec., 2007. ISSN: 1596 – 8308 (Nigeria)

This paper examines the upsurge and widespread application of automated teller machines (ATMs) in some top-ranking banks in Nigeria. It symbolizes the wind of change blowing across the financial services sector (FSS) and allied strategic institutions, with characteristic acceptability, accessibility, and multifunctionality. It is however imperative that inherent technology/operations risks be effectively contained so that sustainable optimal economies could be attained to the utmost satisfaction of concerned stakeholders.

Keywords: Access, Automation, Multifunction, Risk, Systems.

48

Ozuru H. N.; S. E. Kalu, and Abiye L. Horsfall. (2006)

Credit Card System and Marketing Challenges in Nigeria’s Emerging Economy (International Journal of Business and Common Marketing Studies)   (2006), Volume 4, No. 1 & 2, pp. 246 - 253 (Nigeria). ISSN: 1596 – 5716.*

This study examines how world economics are driven by electronic exchange transactions regardless of scope, volume or sophistication. These economic transactions are carried out mainly without physical conduct of transactions, a revolution which has equally launched the Nigerian banking sector into the world of the internet banking, bringing about new frontiers of businesses opportunities nationwide and beyond. The credit cards and Automated Teller Machine (ATM) profiles spotlighted herein relate to the first cash of First Bank of Nigeria’s (FBN), anytime money of Diamond Bank of Nigeria and quick cash of United Bank of Africa (UBA).

49.

Asiegbu, I. F. and Ozuru, H. N   (2006)

Competitive Strategy Imperatives in Corporate Governance: Monitoring and Response Options for Strategic Marketing Journal of Industrial Business and Economic Research (JIBER) Vol. 10 No. 1, pp. 116 - 135, Jan-June, 2006. ISSN: 1118 – 9487(Nigeria) *

A business environment is characteristically complex, turbulent and uncertain, constantly providing opportunities and posing threats to companies operating in it. This paper views competition as one of the most critical external factors that seriously threaten an organization’s existence and success. It shapes the way these organizations create value for their target customers. it is crucial, therefore, for a company to understand its competitors in order to design a successful strategy. In the opinion of the paper, knowledge of the strengths, weaknesses, objectives, and strategies of competitors enables the company to respond effectively to changes occasioned by competitive forces. A number of strategy alternatives are hereby recommended for strategic marketing success, and indeed for an effective corporate governance. These are overall cost leadership strategies, product differentiation and focus strategies, time- based competition strategies, market position strategies, growth strategies and integration strategies. This paper contends that these strategies have the capacity to enable a firm make better use of its resource, create value and sustain an advantage over the competition.

50.

Ozuru, H. N. and Chikwe, J. E. (2005)

“An Examination of Quantitative Approaches’' Constructs in Management Decision-Making

Journal of Industrial Business and Economic Research (JIBER) Vol. 9 No. 2, pp. 191 - 216, July-Dec., 2005. ISSN: 1118 – 9487(Nigeria). *

The quantitative approach to problem solving in management has its roots in the scientific management movement; and has its origin as far back as the World War II. At this period, the most publicized operations research group in the 1940s was a British team under the leadership of Professor P.M.S Blacket of the University of Manchester. This group, known as the “Blacket’s Circus” was made up of mathematical physicists, astrophysicists, mathematicians, physiologists, a surveyor and an Army officer. The quantitative aspects of decision-making are founded in the formal disciplines of economics, statistics and mathematics. The paper addressed how Economics, statistics and mathematics apply to decision-making process through the concept of utility. Also, we looked at several models and how they are used in decision-making process. The quantitative disciplines, along with the behavioural disciplines share in the functions that form this process. The payoff matrix, the decision tree, types of models, linear programming, inventory decision analysis, additional methods to quantitative approach to management and the value and implementation of quantitative methods were also analysed in the decision making process.